9th April 2021
Graze, the healthy snacking brand now owned by Unilever, is launching the first-ever TV ad for its retail range as part of a £5m media plan for 2021.
Airing on TV screens from this week, the company stated that the ad (see below) is set to reach around 40 million shoppers and attract people looking for healthier snacking alternatives.
The first burst of the advert will run until July and features the brandâs Cocoa Vanilla Protein Oat Bites which are said to contain 45% less sugar than the average cereal bar.
Pia Villa, Chief Brand Officer at Graze, commented: âWith health front of mind and more people looking for healthier snacking alternatives, now is the right time for us to be ramping up the awareness of our graze retail range. This new campaign will see us reach 80% of UK adults, helping us on our mission to grow our loyal fan base of grazers by highlighting how we can help them enjoy healthy living every day.â