Details
06 April 2021
Unilever's OLLY, a brand that sells multi-vitamin gummies, has unveiled a new campaign titled "Slay it". The campaign is fronted with a spot that promotes its "Sleep" product that seemingly helps consumers get better rest. The campaign is done in collaboration with TSLA, which
MARKETING-INTERACTIVE understands
has been working with Unilever for several years.
MARKETING-INTERACTIVE also understands the campaign will run globally through social and digital platforms, and will span across markets including Asia and China.
The spot features a female character who is heading to bed and is unable to fall asleep due to various loud thoughts in her head. These include "endless to-do lists", unanswered texts, and the fear of missing out. The character then takes a OLLY gummy and manages to fall asleep.