Unilever launches a new era of Positive Beauty
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Metro Manila (CNN Philippines) - Unilever has committed to stop skin retouching and digital alteration of bodies in its ads as part of its progressive "Positive Beauty" vision and strategy.
Among the commitments, Unilever will not digitally alter a person's body shape, size, proportion, or skin color in its brand advertising - a move already started by Dove in previous years. The beauty and personal care company also vowed to increase the number of advertisements portraying people from diverse groups who are under-represented, as part of its long-time support to the #UnStereotype global movement.