Kellogg Company and Unilever are calling on start-ups to help tackle some of the most critical issues facing the food and industry.
The companies have partnered with the Future Food-Tech Summit to launch the Innovation Challenge, which will conclude in a pitch at the live-streamed virtual event on 11-12 March.
Speaking on a webinar ahead of the event, D'Anne Hayman, vice president of Global Innovation and Nutrition at Kellogg, explained the company is seeking pitches on unique plant-based ideas that support digestive wellness.
Gut health 'the future of nutrition'
Kellogg’s has spotted market opportunities for products that support digestive wellness, she explained. Amid COVID-19, consumers have been 'doubling down in the health and wellness space and nutritious products'. They have also been more drawn to traditional and trusted brands. Kellogg’s is therefore looking to promote its 'diverse range of plant-based fibres to nourish the gut’ and is focussing on the digestive wellness offerings in its portfolio.