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Virginia has just enacted a new privacy law, and several other states are considering doing the same, including Minnesota, New York, Oklahoma, and Washington. Yet there is another privacy law being developed that is getting very little attention, but which may ultimately overshadow what is currently under consideration. That is the uniform state privacy law known as the “Collection and Use of Personally Identifiable Data (CUPID) Act” which is being developed by the Uniform Law Commission (ULC).
The CUPID Act is the ULC’s response to the privacy compliance nightmare that appears to be developing from the proliferation of state privacy legislation. Once completed, the ULC hopes that this uniform state privacy law will provide a template for all 50 states to use in enacting consistent privacy legislation. Started in late 2019, the CUPID Act appears to be on track for completion in summer 2021.