News that Patagonia’s ownership was transferred into a perpetual purpose trust has sparked so much conversation that it even trended on Twitter. But misinformation spread along with it. Next City first reported on the model in 2019 and has covered its iterations. So what exactly is a “perpetual purpose trust” and how can it work for businesses both small and large? We’ve assembled a panel of the experts behind this movement. These leaders are making businesses that serve their communities instead of investors. One bakery in the Bay Area adopted a perpetual purpose trust so it would always protect its homeless and formerly incarcerated employees. The Kensington Corridor Trust is using a version to ensure community ownership of commercial property. Meanwhile, players like Purpose Foundation and Forcefield Capital are empowering an ecosystem that supports more businesses becoming owned by their purposes. RSVP now to join us for this special flash-webinar on September 28 from 1 p.m. to 2 p.m. ET. This webinar is to pay-what-you-wish to register. Pay any amount that you would like or nothing at all. Your contribution will be used to find even more amazing guests, cover hosting fees and organize events like this one more frequently. MODERATOR [[person_1]] SPEAKERS [[person_2]] [[person_3]] [[person_4]] [[person_5]]