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IMAGE: Harvey James believes studying unconscious biases can help researchers learn how outbreaks are born.
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Credit: University of Missouri
COLUMBIA, Mo. - In the midst of a pandemic that has claimed more than 2 million lives worldwide and disrupted nearly every facet of society since it appeared more than a year ago, understanding the factors that create and facilitate disease outbreaks is more important than ever. Now, researchers at the University of Missouri have determined that cognitive biases -- patterns of errors in thinking that affect judgments and behaviors, often unconsciously -- can help create and worsen foodborne disease outbreaks.