(L-R) Aviv Geffen, Margalit Tzanani
Simon Cowell’s show will also select Israel’s contender for Eurovision 2022.
Universal Music Group and
Simon Cowell’s Syco Entertainment will award an international recording deal to the winner of the upcoming season of
The X Factor Israel, something never before done in the Israeli music market.
The high-profile collaboration with Israeli TV network Reshet 13 and multinational production companies Fremantle Media and Syco Entertainment, comes less than a year after UMG opened its first-ever office in Israel.
The recording deal is the latest announcement leading to the relaunch this fall of
The X Factor Israel, which will feature a panel of judges to be presided over by music manager Cowell, who will travel to the holy land to record the show. Cowell previously served as the main judge on the original U.K. version of