UK advertising goes global as exports jumped 7% in 2019

By John Glenday-16 March 2021 09:21am
UK advertising goes global as exports jumped 7% in 2019
Britain’s pre-pandemic advertising industry was in fine fettle, with exports jumping 7% over 2019 to hit £11bn as part of a broader rebalancing from EU to international trade, according to the Advertising Association.
The trade body’s latest annual UK Advertising Exports Report credits the US as Britain’s biggest single market, importing £1.1bn worth of advertising and market research services, ahead of France (£785m), Germany (£712m) and Switzerland (£643m).
A shift from EU to international markets
According to the UK Advertising Exports Report 2021, EU nations as a whole accounted for 40% of all British advertising, market research and opinion poll services in 2019, rising to 42% with the inclusion of EEA nations.

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