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In response to a fan saying he couldn't wait to pirate the upcoming rematch between Conor McGregor and Dustin Poirier, UFC President Dana White recently warned that his company has a "surprise" waiting for pirates in 2021. So what options does combat sports' most outspoken boss have in his arsenal?
In common with the majority of all televised sports organizations around the world, the UFC has a problem with piracy of its events. That said, it’s interesting to note how times change.
While the UFC has always relied to some extent on PPV revenues, the biggest problem in the 1990s was getting the sport noticed and respected, particularly when compared to its obvious combat sports rival boxing. However, with those hurdles largely out of the way now, scraping every dollar, euro, and pound from significant markets around the world is a priority, and that inevitably requires dealing with pirates.