It’s only the second week of the 2021 TV year and already networks are playing hardball -not just on air where viewers expect a clean fight- but behind the scenes too.
Backgrounding journalists on a rival’s ratings performance is happening with regularity in 2021. Commercial networks are drawing attention to how a rivals’ programming is under-performing -all off the record, of course.
This comes at a time when Free to Air continues to fragment and Streaming platforms invest limited amounts in local content.
While friendly rivalry between networks has long been a characteristic of the Australian market,
TV Tonight recently asked each network whether it’s ok to sling mud, or whether it’s better to unite for a common cause?