Uber's surge pricing has once again been put under the spotlight after CEO Dara Khosrowshahi was shocked at the exorbitant fare charged to a journalist. Khosrowshahi attributed surge pricing to inflation and increased costs of labour, but Forbes' report contradicted this, revealing that Uber's prices in the US had risen at four times the rate of inflation from 2018 to 2022. Uber announced a record-breaking Q2 performance, but surge pricing has also resulted in the company's stock falling nearly 6%.
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