Uber Technologies Inc (NASDAQ: UBER) is introducing "Uber Cruises," offering free Seine river cruises from July 12 to August 3, and "Uber Bubbles," a champagne tasting day trip, during the Paris Olympics. To support these initiatives, Uber plans significant investments in driver incentives and rider discounts. The company expects to have 40,000 drivers available, aiming to accommodate the surge of over 15 million visitors