Dive Brief:
Tyson Foods is expanding its plant-based protein line Raised & Rooted into hamburger patties and grounds, bratwurst and Italian sausages, according to a press release.
The meat processor, known for its store brands such as Jimmy Dean and Hillshire Farm, first introduced the Raised & Rooted brand in 2019. Before the recent expansion, Raised & Rooted's products have largely focused on plant-based chicken nuggets and tenders.
The plant-based meat space has grown increasingly competitive in recent years as large CPGs and smaller upstarts enter or improve their offerings in the category. After prioritizing beef alternatives, plant-based food makers have moved aggressively into chicken and sausages.