What's in a tag? Twitter revamps misinformation labels
Twitter is overhauling the labels to make them more useful and easier to notice. Testing starts Thursday on US users.
Author: BARBARA ORTUTAY AP Technology Writer
Published: 3:05 PM EDT July 1, 2021
Updated: 3:05 PM EDT July 1, 2021
Editors Note:
The video in the player above is from a story that aired in April 2020.
Last May, as Twitter was testing warning labels for false and misleading tweets, it tried out the word “disputed" with a small focus group. It didn't go over well.
“People were like, well, who’s disputing it?" said Anita Butler, a San Francisco-based design director at Twitter who has been working on the labels since December 2019. The word “disputed," it turns out, had the opposite effect of what Twitter intended, which was to "increase clarity and transparency," she said.