Twitter reveals 6 key consumer insights in India amid pandemic
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IANS
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Twitter. (File Photo: IANS). Image Source: IANS News
New Delhi, July 29 : Twitter on Thursday revealed six key consumer insights from millions of conversations happening on its platform in India amid the pandemic that would help brands and marketers foster lasting consumer relationships by driving relevance and fast adoption.
According to the 'Twitter Trends Report 2021', the six trends that dominate conversations in India are - Wellbeing, Creator Culture, Everyday Wonder, One Planet, Tech Life and My Identity.
To reach this conclusion, Twitter studied millions of Tweets from January 2020-June 2021 and compared them to Tweets from the previous 18 months to learn more about what conversations people were having on Twitter in India.