TVS Motor Company on Tuesday appointed Timothy Prentice, a globally renowned motorcycle designer, as its vice-president for design. Prentice brings with him an experience of 35 years in motorcycle designing, project management and product development. His appointment was expected, TVS said, to boost its ability to stay ahead of rapid changes in design trends and maintain its competitive edge in future technology.
Prentice specialised in advanced design planning, and his experience in designing high-performance electric vehicles (EV) would take the company’s EV line-up design to the next level, TVS said.
TVS Motor Company Director and Chief Executive K N Radhakrishnan said: “We are delighted to have Timothy Prentice joining us to oversee design solutions for future mobility. Tim has always crafted modern and inspiring designs during his career as a designer and a leader of global teams. He has been a thought leader in the areas of electric motorcycling and future mobility solutions. I am confident that Tim will greatly enhance our ability to bring our design philosophy to the next generation of vehicles. His vast experience will advance TVS’ long-standing design focus to meet the rapidly changing needs of our esteemed customers in this dynamic new era.”