TVN Tech | Devoncroft Assesses A Disrupted Tech Market
This month’s virtual Devoncroft Executive Summit took the measure of a media technology market radically altered by COVID-19, from a 10% hit to its overall market size, a reassessment of how of it does business and a big potential shift in its sales and marketing efforts. Above, Devoncroft’s Josh Stinehour emphasized that technology investment by broadcasters is an opportunity to drive increased revenues, not simply a cost center.
By Glen Dickson | December 17, 2020 | 10:09 a.m. ET.
The broadcast technology and finance worlds converged last week — virtually, of course — at the 2020 Devoncroft Executive Summit, produced by the media technology research firm Devoncroft Partners. The three-day online event drew a bevy of top executives from broadcast and cable networks and the technology vendors that supply them to discuss both the financial impact of the COVID-19 pandemic in 2020 and the macro trends that are guiding technology investment long-term.