(MENAFN - GetNews) According to the report published by Grand View Research, Inc., factors such as exponential rise in TV ad industry, rising adoption of analytical solutions and growing awareness about the benefits of using data analytics are some of the major reasons expected to fuel the market growth rate in the coming years.
According to a report, '
TV Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, On-Premise), By Application (Advertising, Competitor Analysis), By Region, And Segment Forecasts, 2019 - 2025, published by Grand View Research, Inc. The global TV analytics market size is expected to reach USD 655.4 million by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 21.2% over the forecast period. The growing need for deploying analytical tools across multiple streaming platforms has played a vital role in data management. These analytical tools help in determining the advertising budget and ensure optimal use of TV campaigns. With companies now investing in the development of technological platforms to understand viewership preferences, the television market is expected to witness significant growth over the forecast period.