Tropicana issued an apology this week after coming under fire for an ad campaign that appeared to suggest alcohol was a way to relax amid the stresses of the COVID-19 pandemic.
The orange juice company recently released their newest slogan, "#TakeAMimoment," after reviewing results from a survey they conducted about how parents are making time for themselves.
The hashtag referenced the cocktail mimosa, made of champagne and orange juice. The campaign also featured celebrities including Molly Sims, Gabrielle Union and Jerry O’Connell.
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"Parents, you're juggling it all! Find the ultimate moment of brightness for yourself - wherever and whenever - with a Tropicana mimosa, of course! #TakeAMimoment to help make your mornings a little brighter. #Tropicana," the company tweeted at the time.