Trio opens coffee shop to help better mental illness services, reduce stigma

But Loonies is not your average coffee shop and eatery.
From its mission of giving back to its motto, “We’re all a Little Loonie,” the new little downtown Virginia business is making a big difference in the community.
The loon on its logo is not only reflective of Minnesota's official state bird and a nod to the giant floating loon that is an iconic summertime symbol on Virginia’s Silver Lake.
It is also “a play on that we are all a little bit crazy” — and the sentiment that that’s perfectly OK, said Loonies co-owner Cassandra Hainey.
As it states on Loonies’ Facebook Page, the concept was just “crazy enough to work” — to open a coffee shop that would bring people together, focus on the wellbeing of both customers and employees; all while using a portion of profits to fund nonprofits that work to reduce mental illness stigma and increase access to mental health services in the Quad Cities of Virginia, Mountain Iron, Eveleth and Gilbert.

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