Trillion-dollar market: Singapore halal authority seeks to smoothen export journey for food firms
Singapore halal authority MUIS has highlighted several guidelines for food firms to heed in order to smoothen their product export process - including prioritising consistency and labelling - as it encourages the local industry to tap into the trillion-dollar market.
According to Majlis Ugama Islam Singapura (MUIS), the sole authority issuing and regulating halal certification in Singapore, halal food firms looking to export their products need to ensure consistency in their documentation, especially when also exporting to countries with a strong halal focus.
“One of the key things that needs to be highlighted is the importance of traceability - [this does not necessarily mean using advanced technology] but that there must be no break in terms of traceability when it comes to matching names, ingredients, contact details and so on,” MUIS Assistant Head, Assurance & Enforcement, Halal Certification Strategic Unit Nurul Hidayah Abubakar said at the recent Halal Perspectives: Opportunities in Times of Uncertainty virtual webinar.