April 13 2021, 1:16 pm | BY Ricki Green | No Comments
Tribal Australia, part of DDB Group, has hired Colin Jowell as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials.
Jowell (right) was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, an innovation agency he co-founded alongside Mark Timmins and Kon Marinis in 2013. UDKU was one of the early pioneers of brand-led customer experience design, notably launching Airtasker in its first major campaign, and working with blue chip clients such as Medibank, AMP, Commonwealth Bank, The Star and David Jones on CX innovation projects.