Photo courtesy of Trevor Wilkinson
Take one look at social media these days and it’s clear that nail polish for men is big—like, really big. Even before pandemic-induced lockdowns, the trend was growing in popularity thanks to style icons and celebrities like A$AP Rocky, Harry Styles, and Evan Mock. It was so big that
Since then, a lot has happened—to say the least—but dudes and their nail polish haven't gotten any less visible. In fact, their ranks have only grown, buoyed in large part by platforms like
TikTok and the willingness on behalf of more men than ever to experiment with once sacrosanct grooming habits after months of being cooped up at home. The #boynails hashtag has 1.2 million views on TikTok alone—on Instagram, there are entire social media accounts dedicated to male nail art, including the aptly-named