Trek ranks high for trademark oppositions

A version of this article ran in the January issue of Bicycle Retailer & Industry News.WOODINVILLE, Wash. (BRAIN) — Without objection, “trek” is a lovely word, whether a noun or a verb. TREK™, though, is something else entirely.Those hoping to register a trademark including those four letters should review Trek Bicycle’s three decades of efforts to defend its interest in them.

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