January 2021
314
Preferred Hotels & Resorts has unveiled a new benefit for valued members of its I Prefer Hotel Rewards programme with the introduction of I Prefer Auctions – a limited-time bidding initiative that provides a fresh way to use points earned during past travels to purchase future one-of-a-kind hotel experiences.
Exclusive to I Prefer members, the pilot launch runs from today through February 3 and comprises a hand-picked selection of experiences available across 11 independent hotels in North America to be enjoyed through 2021– ranging from overnight stays to locally inspired tasting menus and personalised spa treatments – all of which can be paid for with points accrued in 2019 and 2020.