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When Covid hit, travel’s broad cross-section of content creators — bloggers on free or paid press trips, social media influencers, and multimedia storytellers — saw their revenues plummet overnight.
Some scrambled to redefine their business models with a focus on local travel, while others shifted into lifestyle, fashion, food, self-help and home decor, or exited travel content creation altogether.
As tourism gradually reopens after over a year of stops and starts, is the future as bright or will it remain laced with uncertainty on the other side of this pandemic? Content creation overall, outside of pure news, is at an all-time high particularly in the U.S., and booming in other sectors — but what about in travel?