Some of the designers are, like, real prima donnas. You know, youre gonna pick up a girl on your first date, you wanna look like a man. You dont wanna look like a fiveyearold, like your mom picked this out. Announcer and how will he react to an employees outrageous proposition . I know how to grow some really good weed if you [chuckles] if youre really interested. If hes talking like that to a customer, we could be in some deep trouble. Hell, yeah, man. We can do Something Real nice. Announcer find out next on undercover boss. Who emailed it to emily, who sent it to cindy, who wondered why her soup wasnt quite the same. The recipes not the recipe. Ohhh. [ female announcer ]. Without swanson. The broth cooks trust most when making soup. Mmmm [ female announcer ] the secret is swanson. A body at rest tends to stay at rest. While a body in motion tends to stay in motion. Staying active can actually ease arthritis symptoms. But if you have arthritis, staying active can be difficult. Prescription celebrex can help relieve arthritis pain so your body can stay in motion. Because just one 200mg celebrex a day can provide 24 hour relief for many with arthritis pain and inflammation. Plus, in clinical studies, celebrex is proven to improve daily physical function so moving is easier. Celebrex can be taken with or without food. And its not a narcotic. You and your doctor should balance the benefits with the risks. All prescription nsaids, like celebrex, ibuprofen, naproxen and meloxicam have the same cardiovascular warning. They all may increase the chance of heart attack or stroke, which can lead to death. This chance increases if you have Heart Disease or risk factors such as high Blood Pressure or when nsaids are taken for long periods. Nsaids, including celebrex, increase the chance of serious skin or allergic reactions or stomach and intestine problems, such as bleeding and ulcers, which can occur without warning and may cause death. Patients also taking aspirin and the elderly are at increased risk for stomach bleeding and ulcers. Do not take celebrex if youve had an asthma attack, hives, or other allergies to aspirin, nsaids or sulfonamides. Get help right away if you have swelling of the face or throat, or trouble breathing. Tell your doctor your medical history. And find an Arthritis Treatment for you. Visit celebrex. Com and ask your doctor about celebrex. For a body in motion. [rock music] headquartered in irvine, california, oneill clothing is one of the Worlds Largest su wear and youth lifestyle brands. With annual revenues exceeding 200 million, overseeing this pipeline of Action Sports apparel is one man. My name is toby bost, and im ceo of oneill clothing, usa. [rock music] oneill is an Action Sports company. We specialize in apparel and accessories. Hows it going . Good, how are you doing . We make everything from tshirts to board shorts to bikinis. If you can wear it, we make it here at oneill. [surf music] oneill has 60 years of surf history. Jack oneill was an inventor. He invented the wet suit. He invented the surf leash. He really figured out ways to market his brand uniquely as well. The future for the brand, its gonna follow the same footsteps, and were gonna be that true, true, true surf company. You can find oneill in any core surf shop across the nation and worldwide. Five years ago, we set out on a journey to get into the retail business, so weve opened 12 stores, and were expecting to double the business over the next three to five years. [surf music] the stereotype of the surfer is kind of that spicoli character that has a different terminology, like dude and bro and stoked. Hey. Hey, whats up . Whats up, dude . Nothing. Just chilling. Right on. Came down to check out the new line, so it looks good. Right on. Thats cool. Thats cool, so sick. Cool. All right, right on. Ill see you later. Both later. You know, i think thats a pretty close definition, but you dont have to be a surfer to wear the trends, to love the beach. I grew up in northern california. I was supposed to be a doctor. My father was a pretty highprofile orthopedic surgeon, but it wasnt for me, you know . I just had fallen in love with Action Sports at an early age, and i knew i didnt wanna wear a tie to work, and i wanted to have that fun, casual experience doing stuff that i loved and making money at it. [rock music] i started early on with a degree in business and literally went to work in a warehouse so that i could get my foot in the door in this industry. From there, i went to no fear, to rip curl. And then i got the call from oneill, and one day, i got the opportunity to be ceo. I think they couldve easily picked a fortune 500 guy. You know, i had a lot to learn. Im 42, and ive been the ceo for seven years and have a lot of fun doing it. [ska music] getting people stoked in the workplace is a high priority for me, and we wanted to add some fun to it. You can bring your dog. We have a skate park. You can hit the gym. I would describe myself as a handsoff manager. [laughter] sketchy there arent a ton of rules, but the one that we live by is we wear what we make, and thats a rule ive taken home with me. My four kids, they know the rule well. Hello. Who is it . Hi, guys. Hey. So i have three children from my first marriage. London and i have a fourth child with my new fiancee lauren. Oh, did you guys see her tooth . You got your first tooth tobys a really super involved father. He does everything for his kids. Hey, you wanna skateboard . Here. Yeah. Yay he wants to make sure that everyones having a good time, you know, make sure everythings just really rocking for everybody. So you gonna miss me while im gone for the week . Yeah, for sure. Its gonna be weird. For sure. Gonna try to transform into the total corporate coot. Oh, my gosh, thats gonna be crazy. Thats so opposite from what you are. Yeah, for sure. For sure. You have wax in your hair, yeah . Tons. Going undercover, im looking for things that we can do better in order to market and sell this brand. We want our brand to be number one. If were not the hottest brand on the block, i want the information as to how we would become just that. Looks like i got some sweet plugs. While undercover, ill be posing as frederick, a guy from utah whos going through a midlife crisis and wants to open a surf shop. Thats frederick wilson. Done. Throughout my undercover journey, my employees will be tricked into thinking theyre on a hosted reality show in which they will work alongside frederick and then decide whether he deserves to win funding from an investor to open his own surf shop. So today we are at oneill Clothing Store in commerce, california. The man pretending to be the host of the fake show will keep asking questions about whether frederick deserves the money, so my employees will have no idea that this is secretly undercover boss. Oh, my gosh you look like youre from the 90s [chuckles] oh, my god. Right . Hi, london. Oh, yeah. Aw, im sorry. She doesnt know who i am. [laughs] lets go say bye to dad. All right. Well, see you soon. Bye. Im excited, you know. Im really, really curious as to what were gonna find out there, and its a do whatever it takes attitude at this point. Lets go. Bye bye. [horn honks] [rock music] im here in las vegas today at oneills outlet store. Im gonna be working with a seasonal sales associate. We need Outlet Stores so that we can move our past season stock, and Seasonal Sales Associates are brought in during high traffic times, so these people are newbies. Whats happening . Whats going on . Looking for jesus. Uh, hes right over there in the back to the right. Im really interested to get in there and see how much training has gone into Seasonal Sales Associates and how much they really know about the business. Whats up, buddy . You jesus . Yup, im jesus. Im frederick. Nice to meet you, man. Nice to meet you. Youre the contestant . Yep. All right, cool, man. Well, im here just to show you the ropes. All right. Show you how we do it around here. [whimsical music] frederick looks like a high school principal, unfortunately. Hes got the collared shirt and, like, the khaki pants and the really dorky running shoes. Like, but, i mean, hes got a badass moustache, thats for sure, so thats cool. [chuckles] how long have you been working here . Honestly, ive been here for, like, about a month. Oh, okay. Yeah, so pfft, im your trainer right here, buddy, so yeah, all right. You see a customer, just, hey, whats up, guys . So its not like, hey, welcome to oneill. No, its not like, hello, welcome to oneill, thank you. You just be like, hey, what up . This job is really not that hard. I kinda do whatever i want. I didnt mind the casual greeting, but i was probably expecting just a little bit more of a formal approach. Whats a rash guard . Im gonna guess its, like, maybe to prevent a rash from, like from, like, your wet suit. Not sure. Jesus got stuck on the rash guard. Protection from the elements. There it is, man. You need to know exactly what these products are all about. Its what we do. Todays a thursday, so its kinda slow, so were gonna swiffer, dust, and clean the mirrors and stuff. All right. Here you go, buddy. All right. Ill follow you. I just gotta fix these, and ill come back and shout at you. All right. [upbeat music] im off tomorrow. Jesus was messing around and not working. He definitely came off very, very nonchalant. It didnt seem like he was an employee of that store. Its pretty spotless, buddy. Frederick, hes a little stiff. What about the front doors . You want me to do those too . Are you done with both mirrors already . Yeah. Oh, sweet, dang. Youre friggin fast, man. So what did you do before this, man . I was in medical school, and i kinda dropped out of that. Smart man. You know, im here to try to win my own store. Yeah, man. Itll be a good experience for you. Youll learn a lot. Me, personally, i wouldnt stick a lot of this, like, this clothing, like, this type of clothes in here just because. To me, that was just so out of left field. Jesus had a ton of attitude, and he had a lot to say. This style right here is just dead. Its done, over with. You would never see me wearing an oneill shirt. He hates the clothes. Thats not a good fit for any retail store. You know, youre gonna pick up a girl on your first date, you wanna look like a man. You dont wanna look like a fiveyearold, like your mom picked this out. Youre all set . Youre all good with that . Thats in earshot of a customer. Thats obviously a problem. Is it mostly tourists that are coming in here . Yeah, thats why you really have to let them know, like, hey, im here for eight hours, better better hurry the [. ] up and get whatever you want cause i got a date in 30 minutes with a badass bitch, you know what i mean . He was acting like a punk, kind of hitting all those points that i just cant stand. All right, buddy. Nobody calls me buddy. Im just straight up lazy, man, like, uh sorry, what was that . I know how to grow some really good weed if you [chuckles] if youre really interested. If hes talking like that to a coworker, or worse yet, a customer, we could be in some deep trouble. You have knowledge, in, like, medicine, right . A little bit. Have you ever thought about opening, like, a pot dispensary . Imy body doesnt work the way it used to. Past my prime . Im a victim of a slowing metalism . I dont think so. New great grains protein blend. Protein from Natural Ingredients like seeds and nuts. It helps support a healthy metabolism. New great grains protein blend. 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[ male announcer ] crest prohealth protects not just some, but all these areas dentists check most. My mouth feels healthier. It feels cleaner. I think my dentist is gonna see the difference. [ male announcer ] go pro with crest prohealth. I dont think ill ever go back to another product. See. When you said it was a black tie breakfast. Your dress is so elegant. What . This ol thing . I just pulled this out of my closet. Well, you look amazing. I know and with just the teeniest bit of help. Trop50. It has 50 less sugar. Other than that, i dont know why im looking so good. Uh jane. My arms are getting tired. Could we get a drink . After i finish mine. Im not kidding. Trop50. The goodness of orange juice with 50 less sugar and calories. You have knowledge in, like, medicine, right . A little bit. Have you ever thought about opening, like, a pot dispensary . No. Really . I mean, talking about pot and dispensaries and marijuana . I mean, come on. I mean, it would be a really good business. I just dont know what to do with this kid right now. I just want him to stop talking. Is that good . Boom, there we go. You picked up real quick on this one. Yeah. Hey, what does your tattoo say on your arm . That is my mother. Uhhuh. She was the one that raised me and taught me. Thats really cool. How to be a man, man, straight up. Right on. Yeah, im really close to my mom. I dont really have a father relationship. Uhhuh. But my dads, um are your parents divorced, or . Im 23. Theyve been going at this for 23 years, you know . Oh, really . Its on, off, on and off. Yeah, but my dad, he was never there for me, so it is what it is, and you become who you are by the experiences of your life. Yeah. I felt for jesus. He came up from a broken home. I could feel, you know, that hes still struggling with whatever it is that was happening throughout his upbringing. Im young. You have a lot of years on me, but ive learned a lot in my life, and, you know, whats outside of your control, you just cant control it. I have a really hard decision to make with jesus. He did a lot of things wrong today. How you doing, man . Im gonna meet with him in a few days, and im gonna make a decision as to what his future will be with oneill. [rock music] working with jesus yesterday really upset me and left me with a lot to think about. I know how to grow some really good weed if you [chuckles] if youre really interested. I hope the employee i meet today is a better representation of our company. Im at massive prints in compton, california. These guys are responsible for Screen Printing all of our tshirts. 40 of oneills business is tshirts, so this is obviously a very important partner for us. Im looking for jorge. Hey, its me. Hey, im frederick. Frederick. So this is what were going to be doing today. Im gonna teach you how to print this tshirt. Wow, all right. Okay . Im responsible to make it look good and straight and perfect, so customers can buy it. All right, lets do it. How do you keep track of all these colors . Ive been doing this since i was 16 years old. Wow. So i can teach you some tricks. Okay, great. So grab the screen. See, these are already marked. Yeah. The easiest way to do it is to use the film, and most of the time, they tell you the placement on it. Uh, placement, placement. They dont tell us placement. If they dont tell us placement, we do it by eye. There is another problem. The problem with the designers they dont update. We update every six months this book. So the designers supposed to tell you where to place the design on the tshirt . Some designers leave it to yourselves. Okay, thats what you give them. See, center this. I got a real quick sense that he makes a lot of his own decisions on the floor because, quite frankly, the instructions are not that clear. Some of the designers are, like, real prima donnas, and some are real cool. But communication with them is the key. Yeah. And i need to see what it takes. When they change a color, a little box in the computer, and it changes the whole process in here, you know . Yeah. This is a huge problem. Im definitely gonna have my designers down here more often working with jorge because our brands hands are in jorges hands. Im gonna print one, and you print the rest. Okay. What if i ruin the shirts . Lets not do it. Okay. Press down. Got it. And pull. Seems easy. Yeah, it looks good. Make sure its straight. Looks straight to me. Okay, so go ahead. Yeah, let me try one. [electronic music] you gotta Pay Attention where i placed it before. The next thing goes right here. We go all the way in there, place it right on the edge. Then, you print. Remember, you gotta do it hard. Just press down and pull. Yeah, perfect. All you, dude. Im not here. Go ahead and do them. Okay. [whimsical music] oh, im gonna ruin this shirt. No doubt the hardest part of this is the alignment. Jorge just makes it look super easy. Oh, fredericks doing pretty good so far. Its not straight. Its not. See, this side is like that . Yeah. We did a few missteps. But hell learn. Remember, we gotta keep these lines from clogging. You need a little bit stronger pull harder . Should i bring one of the girls to do it . [laughter] jorges great. Hes obviously been doing this for a really, really long time. Yeah, there you go. So its pretty cool to be with jorge getting the firsthand knowledge. Im pretty stoked right now. Okay, were done with that. So lets go for a break, dude. Lets do it. Yeah. Oh, man, thats hard work. [laughs] i work a lot of hours here. Do you have kids, or . Yeah, i got kids. I got six kids. So when do you get to see your kids . Weekends. Weekends . [laughs] yeah. Huh. You gonna eat something . Yeah, for sure. Two carne asada tacos . The same for me. So what are you goals on this if you win . Oh, thank you. Hopefully, you win. You know, just trying to do whatever i can to provide for my four kids. Thank you. How old are your kids . 13, 11, 9, and then i have a baby girl thats seven months old. Is your new baby healthy . Yeah, shes really healthy. Yeah, yeah. My baby is not healthy. Shes got a condition, cornelia de lange. Cornelia de lange . De lange, yeah. Its a real rare syndrome, and its nasty. Some of the kids dont grow limbs, and its a mental retardation. Oh, man. And, you know, its just hard, so we got my wifes gotta take care of her all the time. I still gotta call the pharmacies about getting feeding bags, you know . So theyre super expensive, or yeah, theyre expensive. Its just hard because you go through hard times, you know, toto uh, to get to i dont know. It just scares me a little bit. Its hard cause i work so much. Yeah, you have a Time Commitment that youre making here with your daughter whos so sick at home. Thats gotta be really hard. I work so much, and. I love my daughter, you know . Yeah. I love her with all my heart. And shes the happiness, you know . Shes the happiness on my life, you know . And sometimes, i struggle to make the ends meet, but you gotta enjoy the clouds. It rains, so you can enjoy the rainbow, you know . Yeah. [chuckles] yeah, so i mean, i can see from getting the experience on that press, youre really good at what you do, you know . Youre probably of higher value than you think you are to this company. I love the company, you know . Yeah. So ready to work . Lets go. Lets go. [soft rock music] what can i do for this guy . Theres gotta be something that i can do. Jorge had a really heavy story. The challenges that hes dealing with at home, you know, i could really feel his pain, but hes got a super positive outlook on life. I think people like jorge are diamonds in the rough. Theyre the Unsung Heroes in the organization, and you cant live without them. Jesus is the polar opposite. This guy crossed the line with me. Have you ever thought about opening, like, a pot dispensary . Yes, we run a very fun, noncorporate environment, but at the same time, we have a certain way of carrying ourselves. The inconsistencies i found really point out some of our growing pains. Were gonna have to get this operation nice and tight so that we can go to the next level. [lightning crashes] [rock music] how you doing today . Announcer coming up, toby tries his skills on the sales floor. Great backpack on today thats for sale, 44. 50 if you guys are interested. Okay. Announcer and later. If you say the word mine, you have to hit ten pushups on the spot. Announcer the boss learns some new training techniques. Yeah, so mine oh, see . There you go. Three, four, five, six. I havent thought about aspirin for years. Aspirin wouldnt really help my headache, i dont think. Aspirin is just old school. People have doubts about taking aspirin for pain. But they havent experienced extra strength bayer advanced aspirin. In fact, in a recent survey, 95 of people who tried it agreed that it relieved their headache fast. Whats different . It has microparticles. Enters the bloodstream fast and rushes relief to the site of pain. Visit fastreliefchallenge. Com today for a special trial offer. So this year, make the most of it. Fly like youve never been grounded. Scream like youve never been shushed. Let go like you have nothing to lose. And hold on to what matters most. Its your vacation. Dont just take it. Mean it. Universal orlando. Vacation like you mean it. [ male announcer ] the rhythm of life. [ whistle blowing ] where do you hear that beat . Campbells healthy request soup lets you hear it. In your heart. [ basketball bouncing ] heart healthy. Great taste. Mmm. [ male announcer ] sounds good. Its amazing what soup can do. Its a morning breeze smooth as black silk. 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