Medi monitored by the company that owns the venue. They are using an Old Technology in a new way. Thats our cover story today. We have more from one hotel chains hightech command center. Reporter at marriotts correspondent headquarters in maryland, they call this glassenclosed room m live. A modern day command center for the chain where employees monitor social media platforms, such as twitter, instagram and facebook. Its about a personal relationship we are having with our customer. Every day 300,000 guests post on social media from a marriott property. Executives know this because of a technology called geo fencing. That means basically in the area around a hotel, the conversations that are on social media, we can tell whos around that hotel. Marriott has geo fenced 4,000 properties worldwide, and they watch as guests post they had for lunch to pool selfies. So when a guest posts about a special occasion like a birthday or engagement, the team here can notify the manager of the hotel and they can get a bottle of champagne or free appetizer or room upgrade. S designed to make the customer feel special, not spied on. The idea that you can see what people are posting within a geographic area, do you worry it creeps out your customers . We think the people on social media are delighted at the ability to amplify their conversation. The ceo of the Company Behind the platform, hyper says investors frequently ask about privacy concerns. Heed quick with a response. Partners are engaging and interacting publicly. Marriott is not trying to sell them something but elevate their experience. Thats marriotts goal. Geo fencing technolo years but more companies are starting to use it. Why are we hearing about this now . The data stream that makes it possible has gotten better. The idea has been around for years but the specificity increased over time. In addition it took a while for companies to create the platforms that can do this and be used by taken some time to get where we can do it. Thank you very much. By the way, marriott, if you are listening, its my birthday today. Big question, is this an invasion of privacy or a way to try to improve Customer Services ed lee. Thank you for being here. This brings up a huge issue. How does it work and should i worry about how they are tapping my location. It feels creepy. Seems creepy and for consumers first seeing this they are like what in the world is this and how is it are pulling from or from your public feed. So dont do it if you dont expect someone will pick up on l them ct on it. Know and Companies Like marriott are taking advantage of it and probably smart on their end. It probably is it depends where what you are getting 0 out of it. If you are responding to a criticism or making me feel better, or something i pla comp about online. If you are trying to mar me i may feel differently. I think whats interesting is that unlike calling customer phone line w to not get great res you complain on twitter and you ge back from the company saying we will solve the issue or we will clear it up. What it tells us is the social media aspect is a thing that is spurring companies to respond. Im not just calling you and complaining but shaming you publicly. The fact im saying it outloud kind of forces the company to respond opposed to a oneonone conversation where no one sees it but you. Thats the advantage of technology. The flip side is if you are going to Say Something nice about my company or what you are doing at a marriott i will take advantage of that and promote it. I think some people may like it. People want to be do you think this is all companies are getting up to speed on this because they are forced to by social m or a few enterprising companies that are ahead of the curve . Right now i think its a few. I think its the companies that complaints, Cable Companies or airlines we keep bringing up. I think over longer term, yes, almost every company out there will have toe in some form or another that. Is now your marketing plan, one way or the other. You cant ignore it. Do you think customers realize they are participating in this, or do they think it is somebody happened to see it. Great coincidence . Thats a great point. A learning curve for consumers and technos them to get educated. If you want to use the internet and participate in the internet you have to learn about it, too. Thats not always easy. It is always changing. I think thyeah, thats tough, hard the internet isnt really regulated. The government is trying to sort out what degree to step in and step back. The more consumers Say Something in terms of i didnt know this the more government will want to step in. A little wild west but we are starting to learn the rules of the road. Exactly. Ed, thank you for coming in. Anytime, sure. Now heres a look at what is making news as we head to a new week on the money. We now know what is on the feds mind. Members said the door is still open to a rate hike this year and another increase would be soon warranted. Of course, when soon is, thats the question. The fed next meets in september. The fed meeting didnt do much for the stock market but the dow put together a twoday winning streak by thursday. That was the first in 20 days. The dow closed at an alltime high on monday. The nasdaq and s p 500 closed at alltime highs on monday as well and pretty much moved with the dow all week. Stocks fell on friday, though. If you are planning to fly over labor day you wont be alone. An Airline Industry trade group says 15. 6 million passengers will take to the skies over the sevenday holiday trave period. That would be up 4 from a year ago and busiest days are september 1st and 2nd. So happy holidays. Up next, were on the money. Why do drug prices seem to defy gravity . Up and up but there maybe a novel solution. A and now companies are easier for older employees to stay on the job. As we go to break look at how the stoc at ally bank, no branches equals great rates. Its a fact. Kind of like bill splitting equals nitpicking. But i only had a salad. It was a buffalo chicken salad. Salad. How do robots work . You need a team. Working together. Doing all kinds of jobs. And the best place to find the job thats right for you is on the worlds numberone job site. Indeed. How the world works. Prescription drug prices the cost increased 15 last year. At the same time pharmaceutical companies are developing breakthrough medications to try to combat cancer, hepatitis and other deadly and chronic diseases. The two are certainly linked, but is there a solution to the pricing problem . I recently spoke to dr. Ken davis. Hes president and ceo of the mt. Sinai medical center. The opportunity biology is providing us is giving us amazing compounds. The case studies, the hepatitis c drugs, we have these drugs that can wipe out this horrible disease and wipe out an epidemic, but the cost is so prohibitive, so we will never stop the epidemic in this way if we cant afford the drugs. Are the drugs so expensive . Saves so much money will say downstream, conceptualization of how to price drug. Imagine if we priced polio vaccin wa p if we used that as the basis to charge foe vaccine we couldnt have given it to everybody. I was in second or third grade and we got it free. Whats happened is the question . How have the values of some of the companies changed so drastically that w will do good and well at the same time to we are going to do good and charge whatever we can charge because thats what the market will bear. It probably makes sense to ook at whats happenening a with Drug Companies and get profits from here in the United States. Thats part of the problem. The problem is we havent considered this as a issue. We havent recognized that people in the u. S. Market shouldnt pay the whole price of research and development because the rest of the world is regulated. This is unfair to this should we be able to negotiate prices here in the United States just like we do, medicare does right now for the price of a hospital stay . Right. The Drug Companies would argue if we did that, they would lose their margins, their research and develocapability. Others would argue that when you have multiple drugs that have fundamentally the same mode of action for the same disease, that you should allow those to compete and medicare to say, were going to negotiate with drug x, with company x at a different price. Thats the only one thats going to be on the formulary. Doesn t competit i mean if you have competing drugs and we say were only picking this one as a winner, you have that, but now you are basically knocking out competition. Governme wont pay for it. What you are saying unles prn going to it. What happens after the competition runs out. Thats what they would argument they dont have the money for the next drug. When you go to new development ones, cancer drug that costs 100,000, sometimes there is no alternative. Thats the concern. Thats the issue with the hepatitis c drugs. Until there are more drugs that do the same thing, they have a defacto monopoly. Have you made the case to the Drug Companies and whats their response . I think they are frightened of what could happen. Frightened enough to rein in bad behavior. I dont know. Or frightened enough to sit down adequate. Return on investment thank you. It is always a pleasure talking to you. Great to be with you. Up next were on the money. Those pesky boomers arent the shy an retiring type. How they are shaking things up when it comes to the work force. Later, the kids are heading back to parents that means relief, oh, yeah, and more shopping, you focus on making great burgers, or building the best houses in town. Or becoming the next highlyunlikely dotcom superstar. And us, well be right there with you, helping with the questions you need answered to get your brand new business started. Were legalzoom and weve already partnered with over a million new Business Owners to do just that. Check us out today to see how you can become one of them. Legalzoom. Legal help is here. The baby boom bers are retiring each day but that doesnt mean they are taking this next step sitting down. Just like they have before, this generation is continuing to shake things up. Sharon epperson is joining us retireme used to mean trading in your briefcase for a set of golf club but that is starting to change as boomers want to continue to work and as companies are finding ways to keep them on the payroll. 63yeal enjoying to the office every day. There are a lot of interesting, bright people here. They are fun to be. After nearl0 years of work, the last 11 spent with the furniture designer Herman Miller, he says hes ready for a change. Im part of the baby boomer generation and we get to remake everything, right, so for me i use the word retirement reluctantly. Baby boomer withes are known for redesigning life at every turn. It is active, engaged and continuing to work in some capacity as they age. I see it as a transition from the work that im doing now to some other kind of work. More than 46 million americans are already older and that age group is growing fast. About 10,000 baby boomers retire and leave the work force every day. Its a shift thats starting to have an effect on Companies Big and small. Theres going to be a need for employers g on to these older, experienced workers because they dont want the brain drain. As you look down the pipeline theres noy younger works coming along. Some Companies LikeHerman Miller are being proactive trying to avoid the boomer brain drain. We realize that if all of those people or even half decided to leave the business it would be detrime for us. The Company Began a flex Retirement Program open to employees who are 60 and older. It lets them slowly transition in to retirement for two years while at the same Time Training someone to take their place. Capturing what that person nuances are, the things that arent written in a job description. So it is vitally important that you put something in place to catch this before it goes. Once they are go, they gone. Four years in to the program its been a success, for the furniture manufacturer and its workers. Im earning less but that gives me a chance then to look at personal finances and see, can we make it work . Flex programs like this allow boomers to give retirement a test run at work and home before leaving an organization for good. While only a handful of Companies Offer them, experts we talk to say it is likely to change. What happ if you are at a company that doesnt offer one. How can you negotiate to get Something Like this worked out . I think you should be up front with your boss and explain why this works for the company, not just for you. Talk about what your expertise has been, what your experience has been and how you will continue to have and use those il assignments. May take your place to cover the day to day that you may not be doing anymore and how to pay for all this if you do have to take a pay cut. Have you saved enough to make it work . Will you retain health and retirement benefits. All of those things. Up next, a look at the news for the week ahead. And the school year is about to start. You keep the costs down . Ng up. We have the best apps for barg like centurylinks Broadband Network that gives 35,000 fans a cutting edge game experience. Or the network that keeps a leading hotel chains guests connected at work, and at play. Or the it platform that powers millions of ecards every day for one of the largest greeting card companies. Businesses count on communication, and communication counts on centurylink. S equals great rates. Its a fact. Kind of like grandkids equals free tech support. Oh, look at you, so great to see you none of this works. Come on in. Here are the stories coming up that may impact your money this week. On monday, the latest new home Sales Numbers come out. We will look at real estate again on wednesday when we get the existing home sales number. On thursday the durable goods report. That will tell us how busy factories have been. On friday, Federal Reserve chair janet jellen speaks in wyoming after she skipped the scent lt t year. And get ready for puppy love. Friday is Marking National dog day. Buy a treats to celebrate with fido. Thats how much American Families plan to spend on back to school shopping. Up from 68 billion last year. A lot of money by any stretch of the imagination but you can save money if you know where to look. Joining us to talk about the best apps for back to school is Jennifer Owens the editorial director for, working mother. Thank you for being here. Thank you for having me. If you are a busy mom and i think every mom on th run. Whats the way to go about this . Are there apps to make it easier. My favorite is retailmenot, all one word. You can do it on your phone when you are in a store or i do a lot of shopping on the couch, i must say. Ill check anytime im about to check out, check retailmenot, my son wears all old navy. They will give you promos and throw it you can do it as you are waiting have heard of one called snip snap. Snip snap is like the folders that your mom carried that had all of the pieces oh, yeah. You can download coupons or scan them and it will sort them by expiration date, region. Of. It can put the coupons to work for you and you can use them. What if you are the oldfashioned type that likes to go through circulars. Anything that can help you . Retail. Retail, which is retale. They will colls in your region. You can flip through jcpenney, macys and see what is going on. It will alert you, oh, it just popped up. Thats cool. I have used things in the past like Loyalty Programs in different places. Is there any way i can see where im building up big bucks dont we all join Loyalty Programs. Yes, every one. And forget we are members. Flock flok, that will track your various programs you have signed up for and will help you know if you are in the region, oh, you art by the foot locker or whatever you are buying for your son. It will tell you whether they have new deal and you can set it up to send alerts. Im personally not an alerts person because i get enough emails but i like to look and come out. Im with you on that. For my credit card i get a Cash Back Program and i use that heavily. Anything for that . My personal favorite for that is ebates. You sign up and basically they are tracking where you are purchasing and you get cash back but if you are open to that and i am, you will go to say im at old navy buying my will go through ebates and they have an online deal for old navy or any coupons. And you dont do anything else. It will take you back to old navy an you got the cash back, 4 , 2 and every month i get literally what is a big fat check, 15, 20 bucks in our house and i will take it. I will too. Good to see you. Same here. Thats the show for today. Im becky quick. Thank week, one way to make su you have enough income for retirement. Every week keep it here on the money. Have a great one and we good morning, america. Breaking overnight, ryan lochtes apology. I am sorry. Taking responsibility for what turned into an international incident. Admitting he exaggerated his story about being robbed in rio. This morning, a new account. They were saying no police, no police please. This witness telling our matt gutman what he says really happened that night. Extreme weather. Flash flooding overnight in texas. And tornadoes tear through michigan and ohio. Its right there cars overturned. Roofs ripped to pieces. Trees shredded. The huge cleanup ahead this morning. Miracle survivor. The tiny toddler trapped under a capsized boat. Shes got a baby in the water. Yes, please hurry. The frantic search to find the little girl and how the