Do enough to break the strangle hold . On a day when the stock market got clobbered dow plunging 208 points, s p plummets 1. 56 , nasdaq down 1 pant 58 because oil shot down almost two bucks. I believe the answer is a resounding yes. Thats yes if the company happens to be mcdonalds. And the ceo is steve easterbrook, the brit who took over the helm of the fast food giant and is responsible for a huge part of the rally from 100 when he became the ce o in march of 2015 to today when the stock bolted to an all time high of 121 before closing at 119 up 80 cents. How many stocks hit a high today . Not many. Its hard not to see it this way considering the global same source sales rose 5 . United states increase add phenomenal 5. 7 . Thats extraordinary. I was looking for 4 . People thought i was having a happy meal dream. How did he accomplish this . First, he decided what mcdonalds needed, could be the united states, was a simpler menu which would lead to fewer mistakes. Maybe two or three fewer mistakes in a day which then leads to more customers going through during key hours which then leads to a better mood among the franchisees. You heard me. Sounds nutty. A better mood like mindfulness, like karma, like in the now. Hear me out. You have to understand mcdonalds is run by a huge team of franchisees who are the players. Eastern was the head coach. If you can inspire the players they will work wonders for you and the shareholders. Simplify the menu and there are fewer errors then the franchisees will be more bullish about their own stores and put extra people on, make different shifts, make the lines go more they feel like it matters. It matters more to keep the stores cleaner, get more polish. They get energized. Then add allday breakfast and while many thought it was a gimmick, it is having a huge impact on the numbers. Now youve got the mcpick. As anyone watched even a quarter of football knows about. Or buttermilk chicken. People love the taste of butter mill chicken. Its a virtuous circle for the franchisees. They see the business Getting Better so it is worth spend ing franchises to bring in more sales. Heres whats amazing. I would say this is only the First Quarter for this mcdonalds turn around because easterbrook added a loyalty app. He doesnt have the technology that allows the highway stores to have kiosk so the food is the car lines are so long. Some of the things are working in one country and they transport them to another. This man turned around europe the rest of the world. Where are the customers coming from . You know what . I think mcdonalds is taking share from everyone even as many millennials say this level of processed food isnt for them. Easterbrook has been making the offerings more natural. One of his first actions to say mcdonalds would stop raising beef and chicken raised with antibiotics vital to human health. He has enough fire power to change the worlds food chain which would make a difference. Far more than chipotle could do but to be sure no one should confuse the two. I dont want to get ahead of myself. What easterbrook is doing is reintroducing two key concepts value and convenience to the enterprise. They are time honored whether the consumer is stretched in the pocketbook or stretched by the clock. If the place has a convene yent tastes pretty good thats a winning formula. I dont want to get ahead of myself either. Its not like easterbrook will do something tomorrow to propel the stock higher again. In fact, the stock of mcdonalds would go back to where it was if oil is down tomorrow. But lower oil is actually positive for mcdonalds. Puts people on the road. Anything that puts people on the road makes it more likely they will stop at mcdonalds but mcdonalds didnt credit the turn to lower gas prices. It said weather helped. Lets talk about the other side of the trade. Look at the stock of twitter today. This weekend we learned four executives have left including the guy who creates moments which many of us had high hopes for. You are getting incredibly slow user growth. Slower than mcdonalds. What does this say about the previous ceo Dick Costello and his team which is exiting or the current ceo who was the ceo of square. I dont know if i can handle that. I want to hear from jack. Us. Contrast with facebook which reports on wednesday. You are seeing a super growth. Basically its in the same business as twitter. Where is the turnover for facebook . None that i can see. Im not saying buy it ahead but talking about businesses. At some price twitter is a buy. My Charitable Trust has a position. The franchise has a loyal following but cant grow and growth propels all stocks higher whether they are oil, financials, restaurants or tax. By the same token you can argue american ex press lost market cap under the ceo at the same time the competitors mastercard and visa have gained gigantic gobs of market cap under a. J. Bonga and charlie sharp. One has no growth, the other tw have scads. None of it matters as long as we are in the ridiculous link with the price of oil. We accept the oil has to be demand related even after slumberge told us theopposite. We know anything they can do for in mcdonalds and the fed is bad, too tight. Easterbrook isnt about influencing the stock. Hes about influencing the franchisees and the company. The stock will come later. His guidance and transformation will generate increasing returns to give the company more money to buy back shares and raise the bountiful dividend. You put this idea away. Next time the stock market throw as sale because of the lockstep linkage to oil or the endless negative fed chatter i want you to think about mcdonalds as a place to go, not necessarily as a store but a stock. In my case, i want to go to the store because i love the egg mcmuffin. The stock is a nice after thought. Its on the front burner when knocked down by the market. One person can influence the direction of a company and create a turn around to impact the enterprise and the stock. In the case of makds that person is steve easterbrook. Congratulations, what a fabulous and i think long lasting turn that began less than a year ago. This is the story that can transcend the day to day market which is why you can circle the wagons around mcdonalds next time we have another crazy town day. Ken in virginia. Ken. Caller hey, jim. I have to give you a uva capital one cup winning wahoowabooyah. Thats a lot of stuff. I like it all. Whats up . Caller ed son, Research Shows they have 350 patents in Solar Technology thats reduced for them the capabilitile to make a solar cell from 76. Thats why we are down to a nickel for solar cell. Right. Einhorn coming on the board and i think with the leadership capabilities and Cost Reduction capabilities theyve got in the short term, theyre going to be the number one player in the solar market over the next year i will say first solar. You have to go with the best of breed. I read real money and shes been chronicling this. I dont get confidence from einhorn at all. I have no confidence in the balance sheet. Im sticking with first solar which will go down because all stocks are going town. But i think less than sun edison. Kevin in california. Kevin. Caller thanks for taking my call, jim. First of all, love your book. Thats a must read for any investor. Oh, thank you. Caller love it, love it. My question is whole foods. Yeah. It basically says none of the things they are doing are taking root. I think the stock is cheap but there are a ton of very cheap stocks. Remember, the company is buying back stock. Today it broke the 30 level and hit the 28 level. If its hit again the 25, 26, i think you have to take a half position. It could go lower, but geez, the stock the company has incredible sales per square foot. I dont believele that management will remain stymied. They are too good. Will in florida, please. Will. Caller jim, thank you. Time warner inc. , twx. Unusual activity in the february, april 75 calls. Who will take them out . Theyre a sitting duck. All right, now, we are doing the exact opposite. We are not recommending this on a take cover basis t. Company has been buying back stock. It is not expensive on 2017 numbers. To not buy this for a takeover. Buy it because jeff buqus who is versus batman . Sign me up phyllis in pennsylvania. Phyllis. Caller hello, mr. Cramer. Hi. Caller my question pertains to Morgan Stanley. Why is it continuing to trade around its 52week low and how long do you expect this to continue . This market has turned on the financials in a way i find shocking. Goldman sachs is down so much below book value jpmorgan reported an amazing quarter, stock at 55. This group is in a world of hurt. So i think Morgan Stanley is trading roughly with them, maybe a little bit worse. I think it is unfair. You know what though . Youre getting in front of a genuine buzzsaw if you buy a financial now. One day it will change, but not right now. Are these filled with quinoa . I can have them on my cleanse. I just have to get rid of the bread and cheese inside. From a happy meal to a happy portfolio, congratulations to steve easterbrook. This is an example of a ceo who knows how to unstrangle a company. From cot nel to kleenex. Kimberly clark is probably in your home. The stock is missing. Time to buy or stay away. Then winter boots to down jackets, Columbia Sportswear can protect you from the elements. As the east coast digs out of winter storm jonas i will see how the storm impacts the stocks. And etsy cant craft a turn around. Whats next for the online goods emporium . I will investigate. Stick with cramer. Announcer dont miss a second of mad money. Follow jimcramer on twitter. Have a question . Tweet cramer, madtweets. Send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc. politely wait, wait, wait you cant put it in like that. You have to rinse it first. Thats bakedon alfredo. Bakedon . Its never gonna work. Dish issues . Trust your dishwasher with cascade platinum. It powers. Through. Your toughest stuckon food. Better than finish. Get fastacting, longlasting relief from heartburn with it neutralizes stomach acid and is the only product that forms a protective barrier that helps keep stomach acid in the stomach where it belongs. For fastacting, longlastingvvrelief. Try gaviscon. What do we do with the stock of kimberly clark, the household stock. The stock has been holding up market. This is exactly the kind of company you want to own if you believe we are headed into a slowdown. Kimberly clark reported this morning and the shares went down 4. On what was widely perceived by some, not me, as disappointing numbers. Was the quarter that bad . One cent earnings miss. Weaker than expected revenues that declined by 6 year over year but that decline was to the super freaking strong dollar. Clark sales to take a hit it was a stellar 5 . The problem is this was the quarter where the market and stock and the currency figures only cares about the headline because the strong dollar seems here to stay. Do we use it as a buying opportunity with the 2. yield . Do we get more cautious . Lets check in with tom faulk to find out where the company is headed. Good to be with you again. All right, tom. I went through every piece of research other than a couple of line items in latin america and maybe some of the professional division. I thought it was a blowout quarter. Maybe you can tell me what others are saying. This is what i want from a company. I thought this was a solid quarter as well. Our organic top line was 5 with 4 volumele. For the year thats the best volume performance we have had since 2007. We have great momentum in russia, brazil. We are winning in the local markets. But to over come that and deliver absolute Earnings Growth while returning cash to shareholders was a good performance. We can focus on brazil, a troubled place. People worried about china. You say the year of the monkey in china is a good year for explain that. Monkeys are viewed as clever. The chinese will occasionally try to position in good years. Monkey is one. Dragon is the best. If you are in the mode of picking a birth year, monkey is one of them. We could see more live bits in china this year which is great for the diaper business. You have a category opportunity, 3 to 4 on averagele. That would be a nice acceleration. And we are going into more cities. We started last year at 105 cities, finished at 115. Well be at 130 cities by the end of the year. We have lots of Growth Opportunities in china. Okay. We are trying to get people to think longterm which is how you should own kimberly clark. Im struck that you are focused on the u. S. Birthrate which after the Great Recession is starting to tick up. We are seeing a slight up tick, Consumer Confidence is better. The jobless rate continues to stay low. So all of that factors into more confidence about expanding the size of your family. We are encouraged by that as well. We all know energy is coming down back to 29 today. It wasnt clear from the Conference Call or your statements exactly when you will get a nice boost from that. But its obviously not a headwind for you that energy comes down in price. No. We dont use a lot of direct oil. We use a lot of polymer, polypropylene, polyethylene, derivatives. Well see lower costs for super absorbent and adhesives that are oil based. Polypropylene is tougher because the u. S. Market is tight on capacity. Oil is lower but we wont get the full benefit of that. We are seeing pulp prices lower year on year. Again, the pulp guys are mostly outside the u. S. In selling dollars. A strong dollar gives them a big boost in local currencies. Generally we should see a just because i dont want to be pollyanna, jpmorgan does Good Research on you and says organic top line for professional divisions missed jpmorgans number by a hundred basis points and 400 respectively. Disappointing results in professional. How do you get the numbers turned around . Professional, we look at it for the year, jim. For the year, we had a couple of points of organic top line. It was a little weaker in the Fourth Quarter. Different causes. In the u. S. Distributors took inventories down. Our sellthrough was at better levels than that. Markets like brazil which is big for us, their rc and gdp declined having an impact on overall levels of employment and business activity. A mixed bag. But we have a strong franchise and expect to see that continue to progress in 2016. At the same time, you know i have been recommending your stock for ages since 1986 when i we love it. Its been 30 years i have been telling people to buy your stock. Its done well and the reason is you have tremendous cash generation and you also like to return the money to shareholders. This seemed an incredible 12. 7 year over year cash operation which your board decide it is dividend. This has to auger well for your return of capital to shareholders. I try to remind the team, its their money. We run the company for the benefit of shareholders. They should get a benefit from it. Yes, we believe in a strong dividend. We have paid a dividend more than 80 years and increased it more than 40 years. Well do it again in 2016. We have a strong Buyback Program as well as we have excess cash beyond what we need to invest in capital spending. That return of cash to shareholders is a fundamental about us. The best thing people can say about us is we are investorfriendly. We try to live up to it. Job. Thank you very much for coming on mad money. It means a lot to us. Appreciate it. Thank you, jim. Tom falk of kimberly clark. Stock was down 3 . If its hit again, what can i tell you . This is a place where you start guy buy ago position. Dont be a flipper, a trader. Be an owner. Mad money is back after the break. Le. cell phone rings where are you . Well the squirrels are back in the attic. Mom . Your dad wont call an exterminator. Can i call you back, mom . He says its personal this time. If youre a mom, you call at the worst time. Its what you do. If you want to save fifteen percent or more on car insurance, you switch to geico. R its what you do. Where are you . R its very loud there. Are you taking at zumba class . Lets get these dayquil liquid gels and go. But these liquid gels are new. Mucinex fast max. Its the same difference. This one is max strength and fights mucus. The only cold and flu liquid gel thats maxstrength and fights mucus. Lets end this. Olay total effects a skin transformation that rivals the leading Department Store moisturizer. Revives skin to fight 7 signs of aging. With olay, you age less, so you can be ageless. Olay. Ageless. Lilly. She pretty much lives in her favorite princess dress. But once a week i let her play sheriff so i can wash it. I use tide to get out those week old stains and downy to get it fresh and soft. You are free to go. Tide and downy let it snow, let it snow, let it snow. I mean, who needs to go to davos for snow . For months now until this very weekend pretty much every retailer under the sun was getting pummelled because the weather was so warm they couldnt move their winter apparel. As the east coast now digs out from one of the worst blizzards in recent history we have to ask if thats changed. Suddenly its cold and some of us need to deal with two or three feet of snow on the ground which begs the question is there a decent way to play wint storm jonas or is it just a pain in the neck or the back that may have ruined your weekend . Conventionally you can play it with home depot because they selle shovels. I think the despot is too big to be pigeonholed. Uggs has been too unreliable. You could go with deckers but it looks like north face isnt selling that well. It is trapped in the conventional Department Store channels. Go with a snowmobiler maker like polaris. No they have been proven to be very bad at forecasting. Where does that leave us . The i cant take this. I have to keep it together. As soon as the show is over we thats the big budget we have. Our davoslike budget. Columbia sportswear, colm, the familyrun company led by tim practically a one stop shop for your winter needs. Columbia is a house of brands including montreal, mountain hardware, sustainable yoga and climbing apparel. They have amazing technology. This stock does work as well as sorrel boots and columbia brand. Oh, boy, does the wife love her boots. She looked great in them as i watched her dig out the front steps and i cheered because i have a bad back. Now this Company Report this is week and a half. Of february. I dont expect anything particularly great though they have been stuck in a horrible selling season this past quarter with the rest before the snow. The thing about the stock market is its a forecasting machine which means if investors believe that the cold weather is here to stay they will probably think columbias next quarter could be better than anticipated. In other words this is no good, but the next one is good. Its worth remembering a year ago columbia crushed wall street sales and expectations despite a mild winter because the company made strides to be less dependent on weather including growing footwear at a rapid 45 clip in 2014. Thanks to the strength of the footwear and outer wear they delivered excellent results this time last year despite the mild winter causing the stock to soar 18 in a single session. This has been a tougher quarter for retail than a year ago. Its worth keeping in mind they blew away the numbers last time they reported after the winter got off to a warm start. It could happen. In short columbia, the company, has more control of its own destiny than you think. However, the stock has been at the mercy of the market along with the rest of retail. It peaked at 74 and change at the height of the summer, end of july. Since then the stock lost more than 33 of value. Why . Because the whole markets been in a bear Market Selling off and virtually anything retail and apparel have been getting crushed. It didnt matter that when columbia reported the Third Quarter results at the end of october the Company Managed to turn in better than expected top and bottom line numbers not to mention growth Margin Expansion year over year. They pulled it off despite a warm fall and back to School Season considered disapointing for everybody else. Columbia sportswear built 14 Revenue Growth over the same period. Vf just 2. 6 . Macys 5. 2 decline. Columbia left them all in the dust. Within two weeks of reporting the stock was below where it was before the quarter came out because wall street assumed that there was no way the company could continue to do so well with the weather so warm and so many other retailers struggling. Heres the thing. Columbia sportswear has moved up the apparel food chain. I think people may not totally understand the transformation. This is no longer a place you may visit once every few years to pick up new boots for a blizzard. Sorel is a fashionable brand among women. After all you dont get to have a successful shop in the fancy meat packing district of new york city unless you know something about style. Although again they are nifty for shoveling, too. There are two key themes here. One, Columbia Sportswear might be less dependent on weather they have been selling yoga clothes since 2014 which means the warm weather at the end of last year may not be the financial death sentence so many people are expecting. I like lululemon. Their quarter will do well. Well find out about Columbia Sportswear on february 10. The second theme is Columbia Sportswear still sells cold weather gear like boots, coats, scarves and hats. Now that winter has arrived maybe wall street will give the company the benefit of the doubt. I like the company because it uses nontraditional channels to move merchandise. Sure, you can find their stuff at bloomingdales, but with the decline of the mall we now recognize its important you can buy it online through amazon or zappos where columbias products are being sold at regular nondiscounted prices. Unlike so many oh brands. A pair of womens premium leather caribou boots cost 150 on the sorel site and 150 on columbia is a strong emercy presence through their own websites where the direct to consumer business grew and through amazon. Thats very important in the aftermath of the storm. While shoppers need new cold weather gear they are not necessarily going to want to trudge to the mall or drive to the store with snow on the ground. Maybe the car is buried. Its easy to order columbia products directly to your home. Thats a huge positive. Remember, none of the cold weather positives will be in the quarter the company will report in a week and a half. That will be all about the holidays. Based on the results we have seen so far from other retailers the Fourth Quarter season is suboptimal. Thats putting it diplomatically. Columbia sportswear can outperform competitors in blizzard is a game changer. Others agree with me hence by the stock is down on a bad day. Bottom line. I dont think columbia needs blizzards in order to do well. Its a bonus, especially compared to the warm weather we had in the Fourth Quarter. If you want to play winter storm jo naus columbia is the way to do it. But be careful. Put on a small position before the Company Reports on february 10. No doubt in honor of my birthday. Then buy into weakness because the quarter we are about to see wont reflect the newfound Winter Wonderland positives that abound all over the country. All right. Lets go to david in davos i mean illinois. David . Caller is nordstrom near its bottom and should i stay away from Retail Stocks . Stay away. No. Nordstrom is cheap. I remember the downgrades. They seemed to be a pileon. I will never go against them for the long term. Short term, no mall store is doing the numbers. Bob in new jersey. Bob. Doing . Booyah. Booyah. Caller what should i do before earnings . Lets not play it for earnings we have to downgrade and i understand. Look, you own skechers for the long term. Look what these people have done over the long term. If you buy it now and it gets hit down to 25 are you going to be angry at me . If you are, dont buy the stock. I think it has more downside. I like it for the long term. Let it snow i think Columbia Sportswear is the way to play storm jonas, not that it needed a storm. But, remember, its next Earnings Report, it will not reflect this Winter Wonderland. That february 10 report wont have the storm. There is much more money ahead. Etsy is trying to remake retail but is manufacturing more problems than profits. Im crafting a thesis. And then the shape of oil, literally after good news out of schlumberger whether we see a vsmaped or ushaped recovery. I cant return them no isle wear them. And tonights edition of the stick with cramer since the market peaked over the summer we have seen stocks obliterated for all reasons. Some cyclical driven by the weakness in economies around the working on my feet all day gave me pain here. In my lower back but now, i step on this machine and get my number which matches my dr. Scholls custom fit orthotic inserts. Now i get immediate relief from my foot pain. My lower back pain. Some are what we call secular meaning there is a longlasting, longterm trend putting a damper about to go away. Sometimes a piece of merchandise is toxic. Every so often companies become public that have no reason being public and the stocks are doomed from the start. Im usually able to recognize these disasters before they wreck your portfolio. Thats why tonight i want to revisit one of the ugliest stories out there. Not an oil company or mineral but it trades like one. It is an ecommerce play. Im talking about etsy, the online marketplace for unique, typically hand made goods. This Company Became public in mid april of last year at 16 and nearly doubled to close at 30 on the first day of trading. Remember those days . The initial hype was enormous. Lofty rhetoric. Economy. Youd think they were reinventing capitalism. A month later on may 15 the stock had plunged down to 20 and change. Thats when i warn you i should have done it earlier but thats the earliest i could. As a business they had a lot of problems and as a stock it was untouchable. To quote myself i dont see a path to profitability here and more important, i worry that etsy doesnt care about profitability, end quote. What did make me concerned at the time, they had decelerating Revenue Growth, skyrocketing expenses and management said their commitment to hippy crunchy values may, quote, negative influence our short or mediumterm financial performance, end quote. The bulls thought it could be the next amazon or at least a baby amazon for hand made and vintage products. Sure it wasnt profitable but it had rapid revenue. Sure the company was spending like a drunken sailor but you have to spend to grow. The bulls should have been worried about what if amazon competes against efsy which they have performed worse than expected plunging to 7. 25 as of today. Down 64 from where i said it was a sell in may. Off 55 from the ipo price in april of 1. We have to learn from this so no one will make the mistake of buying something that looks like etsy again. Of course i dont mean to downplay the good they do for humanity. Where else would i have found that needle feltingle owl kit or the like a boss lady personalized pencils i got my executive produce for her birthday or the racy Valentines Gift for my wife. Hand knit hedge hog socks. Shh. Its a surprise. She doesnt watch the show. What else went wrong here . On may 19, less than a week after i warned you off this one etsy reported the First Quarter as a publically traded company with higher than expected sales and a larger than expected Earnings Loss of 84 cents when the analysts werent looking for them to lose a penny fer shore. Kicker came when the wall street journal reported that amazon was preparing its own marketplace for artisan goods to compete with etsy. Ouch. Etsy rebounded back 20 bucks until they reported the Second Quarter as a public company. The results were more in line but managements guidance wasnt encouraging talking about taking a hit from the strong dollar as well as spending, hiring, decelerating Revenue Growth sending the stock down to 13 and change. In september they had new initiatives partnering with post mates to test same they delivery in new york city and a service to help connect designs and manufacturers. When they delivered in line numbers the guidance was less than stellar and the stock was crushed falling 23 in the week from 11 to 8 and change. Fast forward to the new year, declined another 12 . Why has it been an awful performer . First off rather than being a technology, etsy was disrupted when amazon decided to get in on the business. A disruptor can be forgiven for lacking profitability. When amazon has you in the crosshairs you have to be careful. Beyond that many things i initially worried about turned out worse than i thought. The Revenue Growth decelerated from 44. 4 in 2014 down to less than 38 in the first nine months of 2015. The international exposure, roughly 30 of the business was more of a head wind than a tail wind because of the strong dollar. Thats based in brooklyn or something. There is the issue of timing. I know. In retrospect the ipo in april was lucky. Given that the overall stock market peaked the next month and the ipo market peaked in june. They were able to raise 200 million. If they had taken it public at todays price they would be lucky to raise half of that its worth noting the earn ings before taxes, breech United Nations or ebitda has been increasing. Thats hopeful. With each quarter better than the priest one even as the numbers were decelerating year over year and the ebitda margin increased for the First Time Since they became public. At 2. 4 times 2016 sales but its still a slight premium in best of breed amazon which is 2. 2 times sales. I know from my wife who uses the site etsy has improved the User Experience for sellers but amazon got started just in october. We have no idea what damage they can do. It could take a few quarters before we have a sense of how bad it will be for etsy. I predict pain. Most important this is still a terrible environment for high risk speculative tech plays. Thats what etsy is. If they were doing better yosh we would get love from the bottom line. Next time you see a fresh faced ipo talking about changing the economy, pay less attention to the words and more attention to the numbers which are what clued us in to the problems with etsy. Even down here the stock is too risky or as i say to my colleague david faber on squawk on the street, maybe its still too early to own etsy. Mad money is back after the break. The more you move the more you sweat degrees Motionsense Technology keeps you fresh with every move. It has unique microcapsules that contain fragrances. Friction breaks the capsules. Releasing bursts of freshness all day. Whether youre meeting a deadline. Grabbing a bite. Or heading out for the night. Motionsense, protection to keep you moving. Janet . Cough if you can hear me. Dont even think about it. I took mucinex dm for my phlegmy cough. Yeah. But what about mike . It works on his cough too. Cough it works on his cough too. Mucinex dm relieves wet and dry coughs for 12 hours. Lets end this. Take one of those pillows and take a big smell. They smell really fresh what if we told you we washed these sheets 7 days ago. Really . No way downy . Downy fabric conditioner give us a week, and well change your bed forever. Want more freshness . Announcer lightning round is sponsored by td ameritrade. It is time. It is time for the lightning you say the name of the stock. I dont know the calls or the name of the stock ahead of time. I tell you whether to buy or sell. When you hear this sound [ buzzer ] then the lightning round is over. Are you ready, skeedaddy . Time for the lightning round on cramers mad money. I will start with ed in massachusetts. Ed. Headed into the Earnings Report at the end of the week. Where do you think the stock is going, cypress semi conductor. The yield is amazing at 5. 45 . At 8 i cant count on anything other than to buy the stock. We are in a world of hurt bear market including that one. Galan in minnesota. Caller hello, jim. Hi. Caller im asking you about bsx. Its inexpensive. I prefer e. W. , they have the better mouse trap. Thats where im going in the group. Dave in ohio. Dave. Caller thanks, jim. 5 3 bank. You know, the banks, i have to tell you. Banks to Say Something good about a bank. Fifth third is a good bank. I cant buy it now. The group has to wash out and it has not washed out yet. Fred in florida, fred. Caller cramer, thanks for all you do. Thank you. Caller buy, sell or hold covanta. You know, i got to do a piece on this. It has all these businesses and i dont understand it. Its got a 7 yield which at this point says, whoa, be careful. It no longer says thats an opportunity. It says be careful. The big yields are red flags now in the market. Lets go to sid in indiana. Caller hey, jim. Youve been must watch tv for me since your Kudlow Cramer days. Thank you. Caller i thought kroger would be a good place to be in this difficult market and i started getting some in early january. Its been slipsliding away ever since, down almost 10 . This is the problem. Everybody thinks its a good thats the issue. It is a place to hide. I thought it was a good stock. You did. Its a good company but all stocks are going down now. It just has to be until we have clarity from the fed. My checklist is driving stocks down. I think kroger is doing a great job and the market will come to its senses. Mike in california. Mike. Caller jim, americas greatest toy company, mattel, buy, sell or hold. I saw the upgrade and it was good. Now it has a little pump into it. You have to let the stock come down now. In the end mattel is a good company and i believe the yield is safe but the stock is up and that means its down tomorrow. I cant make it up. Johnny in maryland. Johnny. Caller booyah, jim, from snowedin baltimore county. Wow. Whats the stock . Caller linear technology. The stock i like is lrcx. I like lan. Thats the company doing the best. They are all going down. Martin does a good job. Steve in california, steve. Caller jim. From california, wondering when is cnq a buy or a sell with the glut of oil . You know, im not recommending them. Im not recommend ing fossil fuels, none. I cant. I have enough problem with the food stocks. None. That, ladies and gentlemen, is the conclusion of the lightning round. [ buzzer ] announcer the lightning round is sponsored by td ameritrade. In a world thats trying to turn you into someone new. One hair color wants to help you keep on being you. Nicen easy. 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Sure, oil got crushed today. Settling down 1. 85 and continuing to te cline after hours. We have short memories and its important we make sense of the incredible move that happened friday when crude rallied 2. 66 after another huge increase in inventories. We have to ask what made that possible and why do i expect the 25 to 26 level may be a decent place for oil to settle down . Maybe even a floor. Simple. Because when oil served as King Schlumberger reported an excellent quarter on thursday and spoke on a Conference Call friday. The giant painted a picture of drastically reduced spending on the part of all oil companies, especially the north american players during the Fourth Quarter when budgets were exhausted. That plus the fairly significant cutbacks in columbia, mexico, robust pumping in saudi arabia and kuwait. Given the growth of schlumberger and the Excellent Management Team their comments on the oil market carry a tremendous amount of weight. Taken together the commentary was negative about additional exploration and production. Therefore implicitly positive for a potential rebound to slightly Higher Oil Price this is year because there wont be a lot of new supply net coming on. As schlumbergers outstanding ceo said on the call, and i quote, we still believe the underlying balance of supply and demand continues to tighten driven by solid growth in demand and by weakening supply as the dramatic cuts in exploration and production are starting to take effect, end quote. The demand side is strong despite, quote, fears of reduced growth in china demand, end quote, as opposed to chinas actual growth which is solid. That put to lie the notion that they are gripped by the same we see from iron, steel, copper. Oil isnt like other it is a necessity. Though buyers are wary about the magnitude of iranian exports schlumberger still expects positive movement in oil prices during 2016. I cant disagree. Hes too good, too smart. Further schlumberger doesnt expect a rebound in exploration and production budgets until 2017. They would know given the book of business. 2016 will be another bad year which bodes well for the bottom of the price of crude this year. No new nettle oil can be expected to only con line no matter what the saudis who have been driving down the price by over producing try to do. The timing has eluded even schlumberger. It will have to do with the nonopec producers rate of decline and the deep in financial crisis in the industry. Deep in financial crisis . Keep that in mind. The schlumberger news doesnt chief reason the price of oil can bottom in 201 is because of the destruction of so many schlumberger clients but thats my extrapolation not theirs. As rusty brazil pointed out this weekend the futures market is pricing this is amazing 49. 40 a barrel in 2024 which shows while many people come on looking for a quick return few are willing to put their money where their mouth is. The oil men say 60, 70 but the futures say in nine years well still be at 45. If you want to continue betting against oil you have to remember the words of schlumberger. There is demand and supply. Its likely to become imbalanced in 2016. Want to go long oil on this . Absolutely not. I want im wary and being negative as everyone else given the out lines about supply and demand. I dont like the oil service or oil company stock. I do believe well see so much you probably want to calle a bottom in 2016. Or more importantly, who am i to doubt them . Stick with cramer. My son and i used to watch the red carpet shows on tv now, im walking them. Life is unpredictable one thing i need to be predictable is to be flake free. Because i have used head and shoulders for 20 years. Used regularly, it removes up tot 100 of flakes r keeping you protected every week, every month, every year you ready ma . Always life is unpredictable, so embrace it head and shoulders. 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