Less than romantic. Today that stigma is gone. Online dating is growing faster than ever. The business of love is our cover story this week. 109 million americans are single and finding a Perfect Match is a really big and profitable business. The dating Services Industry cashed in 2. 7 billion in revenue last year and will grow more than 5 this year. Nearly half of that revenue is from Online Dating sites like match and eharmony. 26 comes from smartphone dating apps like tindr. More than 45 brands including oq cupid, plenty of fish, r time and harmony. Internet dating companies charge for monthly subscriptions and more americans of all ages are signing up. Over the past three years the number of 18 to 24yearolds using Online Dating has surged nearly to 27 and the number 65 to 64yearolds looking for love online has doubled to 12 . Launched in 2000, eharmony was one of the first online match makers with a questionnaire. With apps offering instant matches can eharmony compete . Greg langston is the ceo of eharmony. Your approaching is more slow and time consuming. Can you meet both needs . Well, yes. When i started at ceo six months ago i hit the ground with a lot of ideas because i had been with the company for a long time. One of those ideas is just to make the use of our service easier. We dont want to change what were doing or the mission of the company. Were always about trying to find you your last first date, but we want to make it as easy as possible to do that. You dont make everyone fill out 150 questions. We dont. How do you make informed matches with less questions . Well, if you were going to take ten questions, if thats the number that you think you can stand to get through, then youre going to get matches that are less compatible, but the point is we want to get you in the tent, start encouraging you to move towards more questions and better matches. So after years of connecting people at your company, what have you found are the attributes that are most important for people to share in common . Well, the truth of the matter is you just need a lot of them, you know . Its a broadbased compatibility that makes people happy together for a long time. If i had to pick one that makes a difference, its adaptability. People that are very adaptable match with a lot of people. People that are rigid, not ad t adaptable, its har to match them. Thats interesting. I was going to ask you if opposites attract . Opposites attract and then they attack. Theyre not what you want if youre building an enduring relationship with somebody. Who is using eharmony, is it 40yearolds, 30yearolds, younger groups, older people . For most of our history the average age of user was about 36, 37 years old. In the last five years as free apps have brought a lot of 20 somethings into the marketplace the average age of our user has gone down to about 30 because of course people start with free sort of swiping casual connection apps and if they dont get what they want they tend to drift to us. So youre seeing a 35 increase if i read this right. Yeah. In users since the election. What do you think is going on there . Well, theres two things. One is of course now were into the high season around new years, christmas, valentines day you get a natural boost, but something happened early november, and be i think what that is is the world just got a lot less predictable. Whatever your politics are, the world is less predictable than it was a year ago. People want to be with someone in that kind of environment. We saw the same thing after 9 11. I was at the company then and people just want to be in a relationship. They want that stability . Yeah. Wow in their lives. Thank you very much. Appreciate it. Yeah. Now heres a look at whats making news as we head into a week. A big stock rally. Stocks moving up on hopes of tax reform after President Trump said a proposal would be coming in the next few weeks. The dow set a new mark on thursday and opened higher again on friday. The nasdaq and s p 500 following suit. Stocks continued to climb at the close on friday. A huge deal in the Health Insurance industry may not be feeling too well. A federal judge blocking anthems 48 billion purchase of cigna. The judge cited antitrust regulations and said the merged company would dominate the market. Anthem says it will appeal the decision. If youre spending too much time on facebook, well, youll have another excuse soon. The company is reportedly going to develop original tv shows. Facebook is hoping to siphon more advertising dollars away from tv by developing its own content. Most of americas airports are in pretty bad shape. At a meeting this week with airline ceos, President Trump called them obsolete. No major airport has been built since denver opened in 22 years. Phil lebeau went to utah and found airlines are paying for upgrades. Reporter fly into Salt Lake City and youll find be an airport that looks far better than others in america, but underneath it is straining handling twice as many passengers as it was designed for when it was built in 1961. So right next to old terminals salt lake is building an all new airport. The cost, 2. 9 billion. In many cases airports particularly you end up building on the same footprint youre occupyi occupying. So oftentimes youre trying to remodel the kitchen while youre trying to cook thanksgiving dinner. Reporter phase one wont be done until 2020. When its completely finished in 2023 even more people will fly into utahs capital. Fact is, the number of people flying in the u. S. Keeps soaring. There are more flights, more congestion and more talk that fixing americas airports will have to include alleviating traffic jams on the tarmac. Theres a huge amount of money thats needed to invest in airport terminals, but also on the runways. We need more runways. Reporter its estimated fixing all of americas airports could cost up to 75 billion. More money than what congress is likely to authorize, so airlines like delta are stepping up. Its investing in new terminals, including at its hub here in Salt Lake City. Security, gate boarding, check in will all be completely revamped. Reporter an investment in the future of travel as more americans than ever take to the sky. The question will be, kelly, how quickly can the federal government really open up those pursestrings and accelerate getting that money to the airports because as you know, it takes a long time for these projects to be developed, let alone actually completed. Phil, as you mentioned, the time line is so critical to the airports. What are we talking about in terms of that time line . Reporter i think that if youre looking for a new terminal or a new runway at an airport and youre in a particular big city, many years down the road. Im talking three to five to seven years down the road depending on the project. It just takes so long for these things to happen, and, yes, the federal money is a key part of that. Its later in the construction phase that will take up the time. Ill hold my breath until then. Thank you, phil. Up next, were on the money saving for retirement. If you get professional advice saving for your nest egg, will it cost more if there are more regulations. Later, you cant always get what you want. How to teach that money lesson to the kids. Now a look at how the stock market ended the week. I love how usaa gives me the peace of mind and the security just like the marines did. At one point, i did change to a Different Company with car insurance, and i was not happy with the customer service. We have switched back over and we feel like were back home now. The process through usaa is so effortless, that you feel like youre a part of the family. I love that i can pass the membership to my children, and that they can be protected. Were the williams family, and were usaa members for life. Call usaa today to talk about your insurance needs. What powers the Digital World . Communication. Like centurylinks Broadband Network that gives 35,000 fans a cutting edge game experience. Or the network that keeps a leading hotel chains guests connected at work, and at play. Or the it platform that powers millions of ecards every day for one of the largest greeting card companies. Businesses count on communication, and communication counts on centurylink. Its hard enough to put money aside for retirement, let alone know how to make it grow. And thats why theres a whole industry built around giving financial advice. Its a funny sounding phrase but theres a new retirement rule that could have an impact and its called the fiduciary rule. Americans have more than 24 million stashed away and more than 24 use Financial Advisers to help them decide how to invest but they could be steering you to investments that they make money on and that depends on the rules they follow. The pfiduciary standard makes them put the investment first versus their fee. Under the fiduciary standard he or she must recommend the cheaper option even if it means the adviser or their Company Makes less money. Right now Investment Advisers registered with the securities and Exchange Commission must follow the fiduciary standard but brokers follow a less strict rule called the suitability standard. They could suggest investments that give them a Bigger Commission even if theres a similar but less costly alternative. The Obama Administration put the fiduciary rule into place. President trump recently issued a memo asking for a review of that. Joining us is aarps director of Financial Security and ken benson, president and ceo of sitma. Welcome to you both. Ken, the goal of the rule is to help Financial Advisers put client interests first, and it seems simple enough, but you think there are unintended consequences. What are they . We think the way the department of labor wrote the rule is that it adds another standard on top of multiple regulations that already exist and a better approach, which weve argued for since 2009, would be to have the securities regulator, the securities and Exchange Commission write a singular standard for all accounts, not Just Retirement accounts because every account effectively is a retirement account whether theyre tax qualified or not. This rule doesnt do it, its very prescriptive and were seeing the impact as firms move into compliance. Do you agree with that, christina . No, absolutely not. Heres the issue. First, the sec has had ten years to act on a single rule, and it hasnt. The department of labor has stepped in and has said, people want advice in their own best interests. It makes sense. Its something that we hear from our members all the time, and the rule is not prescriptive, it simply says, look, youve worked hard for your retirement nest egg. Youre looking for advice on how to invest. Its reasonable to expect that your interests come first. Theres nothing complicated. Choices have not been curtailed and the department of labor has given industry lots of different ways to comply with the standard. Christina, do people realize their Financial Advisers may not be acting in their best interests . We have surveyed our savers many, many times over the years and theres two things that are clear to us. Almost every single individual wants advice in their own best interests, number one, and second, many dont know that thats not already the law. When we explain to our members that thats the case, that this rule is giving them that advice in their own best interests, everyone overwhelmingly supports it because thats what they expect and increasingly thats what they demand from the market. Some big firms are already complying with this rule and sound like theyre not going to reverse so why shouldnt the rest of the industry do it, too . We started working with our members to work towards compliance even if we have issues with it because were a highly regulated industry and we have to comply. We think theres a better way to do it. Christine and i obviously disagree on this, but we are seeing where firms are saying to come into compliance with this rule, were going to limit the use of mutual funds, force you to be in a higher cost managed account because we dont want to take on the additional legal liability. We dont think that makes sense. Theres a better way to do it. Christina, even if this doesnt go forward, are the changes youre talking about already taking place in the marketplace . They are already taking place, and i think that anyone who does not care to offer their clients advice in the best interests of people saving are simply not going to survive. The competition will say, look, come to me, im putting your interests at heart. This is where we do agree. We do want a best way to do it. Thank you for joining us. Kent and christina. Up next, were on the money. If a weekly allowance teaches your kids about money, does paying for chores do the same thing . Later, chocolate. Were going to have some sweet ideas for your sweetie this know you can save today for whats important tomorrow. Deartheres no other way to say this. Its over. Ive found a permanent escape from monotony. Together, we are perfectly balanced, our senses awake, our hearts racing as one. I know this is sudden, but they say if you love something. Set it free. See you around, giulia teaching kids about money can be a tough subject, so how do you equip your children to make good money choices when youre still trying to get smart about money yourself . Beth cobliner is author of make your kid a genius even if youre not. Why is it hard for parents to talk to their kids about this . I think its a topic were scared about as parents. We think we dont know enough. Were afraid well give them the wrong information but the truth is there are so many things we can do as parents and starting young is the first thing. What should you be saying as you start and as they get older. Right. One of the most important lessons is waiting. We wait for our swings, we wait for our birthday, we wait for the holiday to come around. When you see something you want you have to wait and save up for it. Have a glass jar and let them see that and have that goal but saying instead of buying a snack every day after school you could put that dollar into this jar and you can buy that lego kit you want. This brings up something i wonder about. How do you teach the value of cash in a cashless society. You saw your dads write checks and your mom. And your mom, exactly. So we saw what it meant to pay bills. We saw cash exchange. Nowadays little kids never see, they see magic card swipe. Its so important to give kids cash. Start using cash. Use cash in front of them for an clear from . What should you not tell them about in terms of financing . Right. You dont necessarily need to tell your kids your income, especially if you have little kids. If you do, youre going to hear it at the pta meeting. I hear you make 100,000. But you can talk about we are comfortable. We save our money. There are some things we really want even me as a mom or dad but we cant buy or were saving up for something. I think using that kind of language is really important for little children. Do you think a weekly allowance is a good idea . What about paying for chores . Right. I think you should not pay for chores. Really . Yes. The Research ShowsInteresting Research looks at chores. It says if you start chores at a young age, chores have to be part of a family responsibility. It shows as a predictor for your childs ability to get a degree or start a career. That feeling of im doing this because im part of the family is more important than giving them money to do it. Allowance is good, but you have to be clear, consistent, not tie it to chores. Theres a bunch of great stuff, not just for kids. I read it myself. Thank you so much. Up next on the money, a look at the news for the week ahead. Not sure what to get your valentine . Mr. Chocolates has you covered. We are making some beautiful lollipop that maybe theyre not that innocent. Just like the people who own them, every business is different. But every one of those businesses will need legal help as they age and grow. Whether it be help starting your business, vendor contracts or employment agreements. Legalzooms network of attorneys can help you every step of the way so you can focus on what you do. Well handle the legal stuff that comes up along the way. Legalzoom. Legal help is here. If you have moderate to severe Rheumatoid Arthritis like me, and youre talking to your rheumatologist about a medication. This is humira. This is humira helping to relieve my pain. And protect my joints from further damage. Humira has been clinically studied for over 18 years. Humira works by targeting and helping to. Block a specific source. 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Thats the power of fiber optics. Get 150 meg internet with equal upload and download speeds, tv and phone for just 79. 99 per month for the first year. Cable cant offer speeds this fast at a price this good. Only fios can. Now here are the stories coming up that may impact your money this week. On tuesday well get the Producer Price index which tells us if there is inflation from wholesalers, and dont forget about valentines day or you might end up sleeping on the couch. On wednesday well get the read on retail sales to see how strong consumers are. Back in 1972 president nixon departed for a trip to china becoming the First American president to visit the communist country. Valentines day is just around the corner. If you havent thought about what to get your loved one, we have some ideas. Joining us is Jacques Torres also known as mr. Chocolate. Hello. Should we assume valentines day is your biggest time of year . So valentines day is the biggest sale day of the year. The biggest wholly day is christmas. Okay. Why . Christmas youre going to buy more gifts for many more people than valentine. Youre supposed to buy only one in valentine. Let me ask you because you have eight stores here in the city. What difference does it make in the way people are shopping online . They might be thinking, geez, how do i get chocolates to people . Lately, millenniums will not go to the store. They will go to a store if it has an experience, if theyre going to learn, otherwise business is on the line. But its hard to ship chocolate, right . Doesnt it have to be kept cool . The good thing is chocolates are during the cold months. I can send ground. The problem between spring and fall when you send ground and the chocolate melts, you cannot do that. You need to send next day and that costs a fortune. Lets talk about what youve brought with us. Yes. I believe this one made a little debut on television a moment ago. Explain how this came to dominate your chocolate lollipop. Basically, i used to do the big lollipop and i make a big bouquet in my store. Those lollipops do not move. I asked my staff, please bring them back and we are going to change them. I removed the tag. I put them back into the store. Omg. We sell a lot of them. Along with those what are your most popular . We have a kids game. When you open the box of chocolates you have its pretty regular box of chocolates but the rule is here. You have to say kissimmee. Then when you remove the chocolate it gives you a place with a kiss. If you removed that piece of chocolate and it said, i dont know if we can see this, on my nose. And so this is one of your top sellers, these lollipops you mentioned as well . Yes. The big hot dog. This is classic for your mom. This is what you buy for the first date. This is something a bit safer, classic, beautiful boxes. We have nice hot chocolate in it. What do you think is the next trend . Today people are very careful to their health. If you dont want very much sugar, you have to use high jericho could he beans. We buy the expensive beans. Im going to start snacking if you dont mind. Thank you for inviting me. Jacques torres. Thats the show for today. Im kelly evans. Becky will be back next week. Thank you for joining us. Also next week, lego is the top toy maker. Is working there as much fun as playing with the plastic bricks. Keep it here, we are on the money. Happy valentines day, and well see you next weekend. Right now a wintery mix is moving into our area. A missile test for north korea, the first since President Trumps inauguration. A day of protests, demonstrations in our area and in the country as people come together for and against several hot button issues. Good morning, this is nbc 10 at 5 30. Lets start with our first