Slight increase, or maintaining the rate at the same level as it was. And in these seconds, im just watching and watching ribbons. Yes, the regulator published a release, the rate was raised by one percent to 13 . Well, let me remind you that many analysts were still of the opinion that the rate would be kept at 12, and the percentage was saying that previously the regulator had already had enough sharply raised it from eight and a half percent to 12 , and now we already have 13 and, in general, and analysts say that it still takes time for, uh, this Interest Rate to start, and work to feel the economic effect from it. Somehow, well, let me remind you that some people predicted a rate increase. Uh, because annual inflation is still gradually accelerating and continues to do so last week , the ministry of Economic Development provided data on annual inflation of five and a half percent at the end of the year, the department expects seven and a half percent. Well, let me remind you that the main task of the central bank is targeting inflation, that is, bringing it to the target; they are above six and a half percent, and the regulator plans to return to the value of four percent in the next year. They talk about inflation risks. The main thing is volatility in the Foreign Exchange market and the debt burden of the population. Experts note that the Exchange Rate is rubles. Now, uh , it is unjustifiably underestimated, and the indicators for retail loans are increasing. These are the factors that the central bank made a decision and, taking into account these factors, the regulator will make forecasts at 15 00. We are expecting a press conference and, according to tradition, our tv channel, and dmitry da vera will broadcast live. Thank you , our economic observer vera moroz spoke about the decision of the central bank of which he i literally took it 2 minutes ago. Cashback 60 million rubles. Sberbusiness clients. 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Update sportmaster choose sporting events, restores, moisturizes , nourishes hair from the inside, better choice of color. Allow yourself more every month. Thank you you will have time to get a loan with increased cashback. Get a better price with prime, try Siberian King and part of the profit will go to reforestation in siberia. Only in burger king there are many farcodes. Thank you of course. Pay at the checkout conveniently and get real benefits. Pay for purchases in lenta stores through st. Petersburg in any convenient way and you get 3 cashback on hot food and restaurants for free instead of weakness, there is in your life instead of weakness. Yes, there are a lot, because it is very important to be able to admit to yourself that something didnt work out, just throw up your hands and say, but it happens. So you need to try another way, when was the last time you cried . You know, i recently watched a movie yesterday. Im generally very emotional, so i almost always cry at touching moments in films. This, by the way, helps me, most likely, to release the emotion. Cartoon i was very much criticized by all the elders and soyuzmultfilm for the fact that in my interviews i always use the word business, commerce , industry, and they always believed that animation is an art, and, unfortunately, times when it could be considered that way, today any Animation Studio must make money. Boriska, do you want to act in films . Yeah, change the direction of the wind , fix the makeup of the crocodile, please, cheburashka bravo shapoklyak is overacting, what is the result that you showed during 7 years in office. He convinced the masters that the right path had been chosen. You know, i dont think i managed to convince them, at least the flow of constant negative comments, interviews and public criticism, which was endless in the first days, stopped. Years. You see, for a long time at the union cartoon, to be honest, there was no one to fight with and no one to fight against, and then suddenly i was so active with my position and a very convenient object for war appeared, but nevertheless. But now for the last couple of years, we hardly hear this. When you came to soyuzmultfilm in 2017 , was the company in a deplorable state . This is true, in fact, she was actually bankrupt, because the loss for this year was almost 30 million. At first we we saw 20 million in financial documents. Then it turned out that we still owe debts to the authors for the payment of royalties. Over the next few years, almost 10 million more. The studio employed 50 people. In fact, none of them actually worked before the studio. That is, yes yura, they were listed de facto, but they were not. During this time, we actually revived the studio from scratch and built a new large Creative Association of more than 600 people. Today the studio creates cartoons. That is, we have a lot of us in total, along with various contractual e specialists who work on individual projects. Today we are almost 800 people. And thats great. And its very atmospheric and stu. It is filled with people, young people, young creators, so we produce a lot in our work today. There were 15 serial projects and three fulllength films in the past year at the same time. We earned revenue of more than a billion rubles and the forecast for this year. Uh, 1. 3 billion. That is , this is all our own tuck. You know , there was no profit last year because we reinvested everything in new projects. I think, that this year we will probably also do, probably from 25 onwards we are going to become profitable, because our main investment cycle will end and we will be able to, honestly. Get to share the profits of the golden collection of soviet cartoons , many copies were broken, a lot of outrage again, where will anyone get it . How will it be used, what can you say about it . She whose golden collection is now, when it was privatized, and the studio passed on to the donation in the form of the state film fund, and this is for the purpose of preserving the heritage. Soyuzmultfilm received uh, a 15 year license to use these characters and these works. Youve probably seen the new prostokvashino, you know about the new life, cheburashka, and there is also a whole series of projects that we are working on today with characters from the golden collection, which, of course, give the opportunity for this to live on, and the use of these characters abroad. I know that International Courts are underway. Lets say. So, how successful are they when we came to the studio, and its practical bankruptcy was due to the fact that the studio did not received quite a lot of money for her rights, some of the rights were simply stolen, some of the rights were given away for a few pennies and in fact it took us 4 years to return under the roof of the union film all those rights that belonged to her every month almost every 2 months. We win some court case related to our rights. Just yesterday. We won another trial that lasted. Half a year and he was for the rights to our cartoon little penguin and lolo they returned. The name is little penguin lolone was lawfully used by one of the entrepreneurs. And not even russian alatish for creating a childrens paid channel, which he called the little penguin lolo without receiving it. We have no license or permission to use due to international disputes. There are controversial issues that we still have and this remains a question. Why is rashki in japan the second court that is going on here, but in america because it is with an american company. Well , that is, these were actually pure mistakes of the directors, soyuzmultfilm and lawyers, who worked, you can never sell rights and sign an agreement. According to international law, disputes should be resolved somewhere in a court different from the russian one, because there these rights are of no value. Not for anyone ah thank you just like that prostokvashino the route was built with such a feeling that these rights really used to seem like they were of no value to people, as if they were giving away exactly understanding how much money this is worth in the long term. You are absolutely right. That is, for years the studio has not for example, i received money not for prostokvashino , not because of cheburashka. And it just never even lasted for decades. The rights for the cheburashka to japan were given for an amount of less than 30,000. Imagine, given that the Japanese Company earned hundreds of millions on these rights , that is, of course, it was all done very thoughtlessly and, probably, for the First Time Since soviet times, when they didnt sell rights at all then they didnt think about it at all, they didnt collect it then, even the rights to the scripts authors were from some and we still have problems with the fact that some scripts or scripts are based, for example, on books on a literary basis, and the scripts belong to us primarily on a literary basis, and we cannot do anything about it. The rights were taken away from the composer, with whom very significant money was paid for music for cartoons. They remained with the composers you have an assessment. I dont know how much the brand is the same cheburashka or, uh, crocodile gena or any, for example, umka e, how much is it in money , its obvious now that the cheburashka brand is billions, because the feature film collected a record 7 billion rubles. At the box office plus additional income from the sale of Online Television rights and international rights. But all the other brands that we launched, for example, the new umka are new. Well, wait a minute, they still have to Gain Momentum in order for the audience to fall in love with it in the new image. And i think our goal, of course, is for all these characters to be worth millions, but its important to say that if we didnt give them a second life, if we didnt continue to draw its different to create brand style books for them. And release new content with them, they would all die very soon, because those projects that have not received a continuation today, for example, carlson, because the heirs of austria lindgren object and unfortunately, the carlson brand is gradually dying , with fewer and fewer licensees claiming and they want to buy and pay for carlson. And for example, cheburashka umka well, wait a minute or prostokvashino, which they have extended like this, in increasing order you go, uh, and income and interest in them go, lets talk about sanctions a year ago in an interview. You said a cultural boycott will cut off russian culture from the International Information space and deprive it of the opportunity to absorb and transmit those values that are now many times more important than ever before, cat later you observe this process, you know , yes and no, anglosaxon markets. They closed us almost completely and they dont show us there. Even those Childrens Television channels that are englishlanguage have been purchased. They dont show them films, and yet we are breaking through in the market of friendly countries. We have completely reoriented our animation exports, and from the anglosaxon markets to the asian market to the middle east market to the arab world to africa and latin america, and there we are successfully moving. Eastern europe remains the countries that buy our animation. Uh, the latest fulllength film chink , the tailed detective will be released in more than 10 countries. The demand, uh, which was in the wanglosaxon countries can be replaced by those strange ones that you listed quickly, no, anglosaxon markets. Naturally. All correct in english. Today, our entry into any asian country requires dubbing and localization for this market this is a separate china. And japan is separate. And vietnam separately, mongolia separately, thailand. That is , all countries separately, exactly the same thing happens in the arab world. At best , it is possible to duplicate it to a more or less universal one. The arabic language, for example, has an egyptian dialect, but nevertheless there will still be countries where localization will be needed. And with african countries its the same story, and the spanish language. Now also for us comes to the fore along with chinese arabic, and in order to enter latin america, this process will simply take longer, and this means more resources , more investments, but nevertheless. I think in the long term 5 years. We will be able to replace the volumes that we expected from sales to western markets, but with other markets the issue of import substitution was somehow a problem. We purchased Software Licenses from us a long time ago. Well, that is , for a long time and we just havent exhausted them yet. And i think that we will have there are technological limitations, of course, and we will feel them, because all the equipment on which we work is foreign, 100 foreign equipment, and 99 software. Foreign there is 1 , russian according to which we are implementing and are now in development with several it companies, including our players from our market, and there is russian, according to which we are actively helping to develop and from before creating we are further teaching it throughout , what we need, but you still know. This will get us maybe to five percent, so we will still be very dependent on foreign equipment and foreign support. Its hard to say now whats the best way to buy in friendly countries, look for analogues, where we can and where they sell it to us, and develop our own, just spend money and years on it. And here, of course, Government Support is very necessary, because software development. This is a very, very long and expensive process. Animation is already an industry in russia. Its definitely an industry, we understand, today the volumes industries and market size. That is, we understand how to develop. You know, last year it was about 9 billion rubles, and taking into account the departure of most foreign players, because it was 12 billion with the presence of such foreign players here. For example, disney pixar dremox sony universal brought animation here, and accordingly toys , childrens products, and license sales came for it. Our current task is to use russian content and, as it were , joint production content with friendly countries to increase market volumes the same size as it was when the big foreign players were here. How much does it cost to create a cartoon . The simplest 2d animation is the most inexpensive. Well, at the same time, in good quality it will cost about 250,000 per minute of animation. It is not cheap. And the highest level can reach up to 2 million rubles. Honestly, we have projects with a cost per minute of 2 million rubles. No, because we believe that this is not economically feasible, and today we have projects where animation costs 250,000 and, accordingly, an 11minute episode. It costs a little less than 3 million rubles. And this is , of course, costeffective animation. It is important to get into the plot, get into the hero, get into your audience, and then it will pay off very, very well. Did soyuzmultfilms have contracts with a number of western companies and does it continue to cooperate with their successors . For example, the Danone Company prostokvashino we all know this brand, what is happening now, what with the agreements we continue to cooperate with the successors of the company, we are discussing many plans for prostokvashino and plans, except prostokvashino is still working on new projects of the film studio, soyuzmultfilm, that is, work is underway and most of the team with whom we worked. It certainly remained the same situation with the departure of western majors , the flux worked very seriously for russian Animation Studios and allied cartoons, because, if earlier we went for Large Companies that bought foreign licenses, we told them. Look at our cool projects, buy ours, then today many of these companies themselves come to us and they say. Yes we need to rebuild. Let s start working with your characters. And if we talk about the union cartoon in general, is it even possible to distribute income between sections . This is the sale of media rights. That is, this is how we sell our content to television channels, how we distribute it in cinemas, how we sell it to online platforms. This is the first part. This is approximately 40 of income, the second should be the same. Eh, the share is about 40 this is just license sales, merchandising. The socalled these are toys. These are Childrens Family goods and services and 20 is other income, which in our case includes soyuzmult parks , soyuzmult parks, soyuzmult clubs, large various events that we hold shows , thats all, just additional income about another 20 . Where there is now more money and uh audience audience. Yes, this is on streaming or in broadcasting, our audience is approximately 50 50 between television. Ah, we broadcast by streaming, all the talk about how streaming platforms will Kill Television hasnt happened yet and thats it the forecasts did not come true. We see that Childrens Television viewing in russia is not falling, so our audience watches our projects on television channels, and then watches them in more episodes and in different sequences, just as children love to watch the same episode 50 times. They do it online, so it turns out that it brings in more cash. In fact. Honestly, today , streaming platforms generate the most income. They buy for a lot of money, because they rotate more often if the tv channel buys, then he puts certain words in the network, and the streaming platform allows the user to watch whenever he wants to continue to monetize either through subscriptions or through an advertising model, so today streaming brings in more money, but the audience coverage of television remains very high. This is now the central entrance to the gorky film studio , what it looked like when i got here for the first time, this entrance was blocked. It was impossible to enter through it, so we went out and entered through the backyard. And here it was complete garbage. That is, everything here was littered with some kind of waste from apparently decoration production. And this passage was so narrow. It was just terrible; they told me that Homeless People even lived here. Yes, here, what didnt happen. These all the most valuable costumes and 17 moments of spring from the film officers from guests from the future , they were somehow piled up huge. Just like that, in heaps, like dirty laundry and thats it. Its rotten. They actually ate up something there, rats, lets go with you tina to the film studio campus gorky is actually a space made for children and teenagers who come to us to study and study cinema. That is, this is for everyone. Those who are truly interested in cinema, those who want to later connect their lives with cinema, watch everything that happens here. Here we clearly have a Creative Process underway. I hope were not disturbing you too much. Well be leaving soon. Aand filming is underway, a real movie is being filmed, a real movie, yes, the camera is rolling. Eleven one do you want to express your opinion about my knowledge of physics . No knowledge no evgeniy we just didnt want you to leave, then well ask Charlie Charles there im an exam towards the Recording Studio that all our School Students use here we have dressing rooms right now seriously. When you came to the gorky film studio , the facade was in a state of disrepair, because stones were falling directly from above, including from the columns, and i must tell you that it was an extremely difficult repair. We changed Construction Companies two or three times. A lot of work is currently being carried out in this Historic Building in next to which we are located, and the first overhaul work has also begun on our threepavilion complex. This is a pavilion built in the seventies. Tell us what projects are coming to the studio now. What can you say today in your work at different stages of readiness, 12 feature films, 20 documentaries and about 20 cycles of projects in the field of science and pop you will become the task of making the film studio profitable, definitely, definitely. We set a task. We understand that the next 34 of the year. The studio will live in an investment period, so for the next 34 years we believe that we will not have any profit. Its just that our Business Plan and strategy shows this, but the longterm Development Program assumes that in 4 years. That is, it turns out at about the end of the twentyseventh year. We must turn a profit and already earn money and stop depending on adaptation. What is the main investor now, as i understand it, the form of ownership has changed, and instead of federal property it has come. Yes, thats exactly right right today at this time at the studio , in parallel, while we are filming , a huge team of experts from the moscow government is working, which is just conducting an examination and assessment, after we carry it out it will be clear. How much investment is required to transform the gorky film studio into modern Film Production complexes . As i understand it, the main emphasis is on the production of childrens and youth films. Absolutely right. And thats why, thats why, for example, science too. On the side there is more youth and such teenage audience, of course, we also have socially significant documentaries, which are designed for an adult audience, but at the same time, things like, for example, i want to know everything or the houseplants series are designed for a teenage audience, and they are short formats very much for so that they dont get tired, for example, now we are doing a series called science fiction, and each episode will be 15 minutes long so that teenagers will watch it. Supernatural motor oil base rolf ultra synthesized from gas using two Innovative Technologies gtl and pao ensures maximum performance of the engine role of the console. A new era of motor oils in lente on tape. I downloaded the st. Petersburg application, linked my account and paid with one touch for food for cashback. Yes, i know that i will call myself. So, now we have one thing on our minds benefit, take it now with a discount, pay later and get cashback Samsung Galaxy s22 smartphone for only 1,917 rubles. Per month in m. Video and eldorado we knew in the scooter that the main thing in a flamer is creaminess, and ekaterina i knew how to find natural cream for this, we do it well together. Russia has sent humanitarian aid to libya as the country s devastating floods have killed at least 20,000 people. Over 800,000 people were affected, we are actively working on projects of nuclear submarines, robotic system underwater vehicles of the pacific fleet, and the replenishment of warships this year, and before that i checked how the implementation is going