The there over 50000, self proclaimed fitness influencers across the globe. Some share a science back, helpful tips. Others promot fitness advice thats misguided had best and dangerous at their worst. Im starting of using on this edition of 360 view. Were going to discuss the correlation between the fittest countries and those with the most of fitness influencers. And while the world is becoming fat or how can we balance between healthy and attention grabbing . Lets get started. The Business Trends are nothing new, just the platforms that we see the mind. Do you remember the fame as a shake weight, which promised to own your arms . Was that even breaking a sweat . Or maybe the simply fit board, which was supposed to have a twisting tier, dream waste fly. And who could forget either the by master or its made model a perfectly tone, the age. Listen, i suzanne somers. Fitness trends and fitness implementers have come a long way since we were all sweating, to be honest with richardson. But the goal is still the same. To make money, making people look and feel better. Yes, they make money and they make it all over the world. British fitness influence or send me on a panda who boast big muscles and over 8000000. 00 followers on instagram, collected annual salary of 17500000. 00 is use of multiple social media platforms to pushes. Revenue streams has created major partnerships with a several lifestyle and fitness brands. Michelle louis, who is a venezuelan model, turned influencer, has use her millions of followers to create a fitness empire of 12500000. 00 annually. Now michelle post motivational content, diet tips, and post workout videos. And i would be remiss if i did not talk about joe x a k, the body coach. Jose 15 minute mills and 90 day plan has taken the industry by storm. Theres a revenue is so diversified, even the internet cannot pin down how much we ex, empire is really worth. Now most fitness influencers act independently. Thats very little internal accountability. Also why some of the latest Fitness Trends have turned out to be extremely risky and dangerous. Now i could think of no one better to have a conversation regarding the power of social media and its ability to influence both of good and bad. Then our friend ali london influence our spokesperson fairness 1st and the author of the new book, gender madness, ali, thank you so much. Its great to have you back on set for this. I know youre doing the book tours so i know youre having to do your own and fitness running back and forth for media interviews. But i wanna talk about some of these people because you, what made you famous was actually social media. Thats a part big part of your brand. So if anybody can tell us, talk to us the insights of it. Im gonna talk about 1st buttons on a sam as a nova. Now she is a russian vegan influencer. Living in malaysia, she actually recently died at the age of 39, all this due to this diet consisting solely of raw fruit. She basically starved herself and you see pictures of her. And i dont see that as being fit, but more actually unhealthy. So how do we actually come back to these types of influences in our lives and the lives of our children when they seem to be posing as healthy . But in reality, theres a darker truth to their work, right . I mean we see fitness on line and we say that something positive and motivational, but like is the case with this. Russian. Val, beacon influenza. She had millions of photos. She was braces encouraging her follows to eat, need vote vegetables and fruit, and you cannot do that. You have to have called the hydrates, you have to have protein. So she was actually a, by the influence and she ended up dying her cell. So how many young people would have looked up to her and for, you know, maybe ill try the volvic and die and its not healthy. I totally, and our doctors do not recommend it. So while fitness can be a great thing online, i think people do have unrealistic expectations. They see someone and i think this is now an easy thing. Its not an easy thing. You see people with big muscles and some of these man. And they might be using steroids, and some of these women might be using steroids, so its not simply thats oh, if you do this walk out routine, youre going to get my body. It takes a lot more work than that. And i think people dont often see that they like the quick fix, the 30 seconds of seeing the im online, they go, well, whatever theyre doing, work for them. Theres this other side of it that i would go to where cosmopolitan put these obese fitness in fluids. Theres on the cover of their magazine and said, this is healthy. Now i unders understand the need for body positive. Its a lot of things that weve talked on the past. But considering all the Health Problems that also come with being overweight. Has society gone the exact opposite into far accepting this type of lifestyle as well . Well look at is good to have body positivity and there are some people that germany all bigger and thats not down to how much food they consume. But we do see a very unhealthy trends and what i think it is driving this is these people are addicted to views and validation. So you see influences as a youtube, according to advocate. I used to be a skinny guy who would do foods, you know, eating things and stuff. Now he has balloons, right . Shoes, proportion, the actually has to use a scale, so a will try to move around as or for views. So we see this unrealistic thing that these inputs become addicted to attention. They start to do more shopping things when this, this youtube of really is shocking. When you say these in a nice thing, sometimes eating food kit, grabbing a 2nd internet, but its now buying up on video, gets millions of these. So i think, you know, these people become addicted to this validation of use and of course they monetize that as well. I dont think its how its helpful for kids. You know, when the kid goes on, take the whole youtube and see Something Like that. Somebody been g tingle somebody promoting, you know, this is a healthy diet or a healthy lifestyle. Its not, you know, we need to actually promote healthy stuff. So i think, you know, some of these improvements is do have a negative effect on that funds and young followers. And those are the extremes and were finding and fitness, but also a lot of trends on social media is the extremes that get the attention. Its actually not more of the common sense, middle ground, that its just everyday life, the more healthy lifestyle. You know, this is also adjusting vicky who is an indonesian fitness influence or he was crushed under the weight of a 450 pound weight. Trying to impress his audience all with daring feats of strength. Like you just said, he was self kind of dangerous as hell work else and it actually killed him, broke his neck, compressed the nurse to his heart longs. Like with many calls to action subject. Do you think theres a limit to what influencers will do eventually to get attention . I mean, does death scare them . I think that would pretty much do anything if it gets views and validation like some money and, and thats why we see influence is pushing extremities on line because i think, you know, even myself include having to post lots sense of reality. I know ive become a partner online and it wasnt who i was inside and i think people become addicted to that and we use social media now to see how popular we are. How would love to we are if we dont get that validation, if we dont continue to get the views, we start to question or southwest. So i think theres a reason why these influences do push it to extreme for the use of but the ends of the day its, its not worth it. You know, if youre going to lose your life, you know, for doing an instagram password picked up digital making yourself unhealthy. But the most important thing is you have to think of the young people that are looking up to you, right . If youve got millions of photos, you cant be showing, you know, young people doing these very heavy weights. So this is totally normal and encouraging it because that isnt going to get hot. So i think, you know, its very sad what happens to that improved. And so, but i think, you know, this is a garden trend. We do see people die during take to trends side, and i think young people needs to be careful because theyre getting influence very easily. Okay, so with social media 1st came out, i find it funny because they were talk about, well i can post a picture of my dog in the bath tub playing a ball. Im going to get millions of use that way. That is almost like the innocent initial phase of the social media. Then we kind of went into these challenges where were talking about the eating of the tide pods or hanging in the closet for how long before you pass out, then it became dangerous. Now were getting the extremes of everythings already been done. What can i do to get attention . But its also, youve got to get the audience a little bit of i will almost wanna put the blame on this because how powerful are the social media implementers and what is the attraction for these followers . Because theyre feeding the based on this. Yeah, i think you know, with social media do have a short Attention Span and that also human nature, you addicted, the same things that show up to you, right . So, you know, even acts of violence, you know, that we see from protest invites, we look at that and we can see nice pictures because its shocking. Its just human nature. We have that curiosity. So i think, you know, these influence is, know that they can get a reaction. The more shocking they are, the more controversial crazy theyre going to get more views, theyre gonna get more people talk about and whether thats good or bad. Thats what a craving. So i think as a society, we are addicted to saying crazier and crazier things with illness, become desensitized. So i think thats why implants will start doing things that do risk, that life. That was the influence of recently that died. Know, climbing on top of the building and trying to get a self stay on the edge. And this was in training that the skyscrapers over 60 stories high. So there is no limit to what these people do. So i think, you know, the audience does consume shocking content because they think, you know, this is fascinating. This is amazing, but we have to think we are partly responsible for driving these people pushing more and more extremities. Well then i want to bring in the 3rd part of that think, how is the most responsibility because youre seeing influence or making money, the sort of the platforms themselves. So why should these platforms, because then they start screaming free speech and many countries go, if you start limiting the platforms, then youre limiting free speech. What responsibilities should these platforms do you feel like have in this whole equation . Well, its a difficult thing because, you know, for instance trade, so now its called x, and they dont want to place free speech. They wouldnt use this to be able to create whatever concept they feel as long as its, you know, within the lower and stuff. And they match, so you start to see this over sexualization being pushed and they didnt seem to limit that. And a token of fitness influences the top 100. 00 fitness improving. So instagram study found 59 percent push. I bought a sexualized contents in that and thatll be topless. So in women being like smoke because i thought about Getting Better fit. Its more about its, its showing officer, showing eyes, become kind of narcissistic. And i think we, its getting less to be honest, you know, i think take talk has very short Attention Span the videos of 15 guns. So you know, people decide to do more, more crazy and shocking things for the use and for attention and stuff. And i dont think social media does enough to kind of come by that, but then it is a tricky situation because people might say its an attack and free speech. Its censorship. So its very hard to get the buttons. But i think the most important thing is like, for instance, for kids and maybe that parents limiting how long they spend on instagram or take talk, you know, every day because i dont think its good for that brain development. I think its better for young people. You know, be out in the real world. Dont lose sense of reality. You know, its good to go on social media check with your friends, check what theyre out through and stuff. But i think, you know, we will as a society, need to spend a little bit less time on social media a little bit more time in the real world. Thats interesting coming from you because like i said, your whole persona people have gotten to know you because of social media. So its not necessarily bad. But let me talk about one of the there are starting to be a little bit of kind of a, theres not much depending on the country because you have fitness included sir brittany don davis. My chair starts, has actually ripped, says, supposedly she ripped off thousands by selling to those with eating disorders. So basically praying on the people that were already hurting. She was trying to sell them was very flawed, work out and die. It programs. Now she settled in texas out of corporate 400000. 00 and she was released his apology video with a little bit more. But despite this, shes still in the business. People are paying 600. 00 to attend her weekend. And shes rebranding yourself as a christian might influence her and mother this 600. 00 spiritual retreat is already sold out. So shes still getting people all a what is your response to that . She says that she should be given grace because she was a part of this initial group that she was for the mistakes theyre making because this is an initial platform, but nobody really knows how to navigate. And so thats why she made the mistake she did. But i think, you know, influence is do have responsibility, but i think a lot of people, you know, just lose bottles when it comes to money and i feel all for the brand deal. And you know, i think the lease but as influences they, they do push unhealthy things, you know, like a weight loss products, something for slimming the body and stuff and they dont even start to use it themselves right there. Where do you know, maybe working out like crazy and, and, and unhealthy. Why . So the people that look at this, they think, you know, if i just typed this tablet, this product, this weight loss supplement, im going to look exactly like them. And i think thats kind of harmful because i think we, we should be focusing on ourselves who we are and stuff and not trying to change ourselves too much on regards to the influence. So i think you know, that is unhealthy and there are a lot of people with eating disorders. Um, believe me and the rex. Yeah. And you know, as a youtube, as millions of dollars eugene at the attorney and she is very skinny. You can see shes struggling, but that is also being projected onto the audience. So i think, you know, we, we all do things online. We will get cards away online, but i think you are pushing something which can have severe consequences and even death is very harmful. So i think this influenced it should really have a long how to think about the effect shes having on people. And i focus on doing something positive that doesnt encourage anorexia, believe me, not only just fitness, but do you feel like you know, your own idea, especially the very beginning when you, when you were gaining popularity, do these. Is it almost predatory, or that they find people that are already locked in for themselves, and those on the, you know, those that go search out answers and solutions to something that theyre dealing with themselves and the implements are, understands this, they know this, and thats what they capitalize on, is it almost a predator component to these folks taking advantage of someone thats already hurting or in pain looking to find some sort of solution to a problem . Yeah, i mean, nice thing influence is pick up on the vulnerabilities if that audience not just the influences but the algorithms as well. So they recognize, you know, what is this persons vulnerability . Maybe theyre struggling with gender identity or depression. So theyll start to be said the videos related to that. So i think, you know, that pushes content. And then if the influence sees on the videos, maybe you know that doing something that getting millions of views, theyre going to continue to push that right. Because it gets them clouts and attention. So i think, you know, young people are continuing to look up to that and it is, is going to cost them a lot more home. So i think, you know, just dont spend too much time all day. I know i do it all the time and take talking instagram, so the bus out, think the best solution is just try to live in a be a while to bit try not to be influenced by people we see online because a lot of its not reality a lot of it spike, you know, a lot of people use built as other people portray a lifestyle thats not necessary them the fitness influences they might be doing steroids or Something Else or even liposuction in some cases. So its not attainable to look like, you know, some people online, and indeed they dont even look like that in some cases. Well, this is a very real conversation. So stick around holly, enjoying this right after the break. And because were going to continue and look at the latest and global Fitness Trends with our guess, all the light and, and dive into his own story as an influence on the each country right now has its own concept of the development chinese, the russian. Even the united states, but not all cause we shared the same idea. So we should understand what is come on for every one of us. And what is different to be different of these is not a bad thing, but we should understand where we are, that with our frictions between us, the little to no one, no, no, no, no, not for to most of the location of the unit 731 was a unique organization in the history of the world. What they were trying to do was to simply do nothing short and build the most powerful and most deadly biological Weapons Program that the world had every now through you know, to production with it. So i guess it was the great deal to you suddenly, with as little as you keep on my mazda thought, this minute, noon to one of up from the sale. I dont understand. Ive wished to know the whole need. I know he didnt. The more or less than a 2 sided settlement, this kind of them of the a party bill, because you cannot push the couch. So for those people to go, if you want this on this to see my a new on it on site in sentiment simone gucci the yo yo. And im gonna put them out that they give us the welcome back. Were going to continue our discussion with all the london influence or spokesperson fairness 1st and author of gender madness. Ali, thank you so much for joining us. You know, most people dont know about an implementers background, brother. They just didnt judge their credibility and knowledge on a subject based on the number of followers they have. Is this a good thing . Yes, i think people do look at that. And you know, if youve got millions of photos they trust you. So if youre promising of products, they have fitness supplement or wait a supplement, you do kind of tend to trust that person as an experts. And then theyll experts, you know, that just people posting pictures online, which is very clever at the way they create that content so that we shouldnt be taking necessarily white pulse advice from an infant. So, and you know, we should be taking it from a doctor or medical expense. So i do think there is, um that, and i do think that number of follow is influence is someones opinion. And high people respect to the door. Someone that has, you know, 10000000 photos, a 100000000 photos. I know they might not be a good pass and compared to someone that has maybe a 1000 photos and is actually doing something very positive and influencing people to be healthy in a good way. So we do have to look at that as you know, its a positive and negative. We have a lot of follow as you can do a lot of good things raising awareness activism. But you can also be an influence, you know, sort of, but what i find really interesting about this is, this is an international issue. Its not just something happening in the east. The west, in one territory is across the globe that this social media has taken over the power of influencers. You have your own International Story that goes with it. So i want to talk about that because i think its very relevant to your. You werent necessarily a finished influencer, but you were a body image influence or any kind of takes from the same part. What influence do you think . Take that route and was it social media . Is there an overlap . What is the relationship . Yeah, i mean, social media did play a huge role. I mean, when i was 16, i was on myspace switch and i saw older people, they might remember i bought my space was but i remember it was a very shy and so cool bleed teen. And when i went on myspace, i, you know, i use filters, i created this most character to me, you know, so it wasnt me, it wasnt reality. And, you know, i go to this love and price and go to the other folder a sir. That felt good. So you know, over the years i started doing, instagram takes off twitter, you know, built up a large following and it does all my sit becomes, youll validation and life. You feel that when i start craving that now, if i dont get enough like so comments, im no longer popular. So it really does mess with the old mentality. And you know, when i was addicted to take talk, im kind of, i have my addiction, its more about twitter now. You know where it works is what are your ex um, when it was addicted, i did see a lot of things in the algorithm that were pushing me to the question i have done so you know, gender identity, big guys and stuff. So it really did influence me and i push me to think maybe this is the only way i can be happy. All these people seems to perhaps a smiling that getting, you know, validation. Maybe this is what i meant to do as well. So i think that definitely influenced me in that way. Okay, so how does it go from someone being influenced or social media to being an influence or on social media . How does that transition . And in your mindset because i think all these people have to start somewhere, was there a sense of responsibility you had or was it more about . What can i do to make sure that i keep putting my numbers well . Now i have a serious sense of responsibility. But before when i was trapped in that identity crisis and identity struggle, i didnt see it was all about. You know me wanting to feel good wanting to feel beautiful and to have that knowledge, minute acceptance. So there was a time i did. There are a few crazy things that for the use and attention when i will, implants doesnt do that. But ive realized now and a lot of reflection that are separate. So im just going to say now ive called over to me and follows on different platforms. I actually need to be a good influence. You know, i need to be projecting something positive and its about them. You know, im trying to help kids and trying to help parents, women and women in Sports Marketing spanish best. Uh, okay. The agenda is also supposed press. Im trying to do, you know, positive things cuz i think whoever has got a platform where, if its a 1000 people, 2200100 1000000, you know, you have responsibility to be a good positive role model. So i think we can all do a part to make society a better place. Thats amazing. You do a lot of work. It seems like these days report these days on twitter calling out, exposing these negative trends and fads and influences. For example, working on things that touch under transgender issues. Do you actually seeing your work as providing a positive impact on the world of fitness or other types of influencers . You know, are there other boys out there who are voices for the good and the same . Are you kind of standing alone right now on this island . Should people be following those folks and making sure that theyre getting the full picture . Well, i think its very important to expose whats going on in the well do, you know, i, i do a lot of research and my treats because i want to make sure i get it right. I want to have all the facts scratch and you know, it expires the gender ideology, how its being pushed in schools on social media. How this has influence in kids. You know, what these doctors and hospitals are doing to bundle teen. So i expose a little bit that and i think its important and you know, some of it is negative because its a negative story. Its actually happening in the real world. But now i think we comp time to blind or any more. Its good to that stage now where it really is out to control. You know, women are losing that, you know, spaces, women, sports is being about. Its, um, you know, schools are pushing general ideology on kindergarten. So i think its go to that stage. We cannot ton of blind di so thats why i think its important to speak often united shad this knowledge, shad new stories in order to raise awareness. And then frankly, there are many more people speaking up now. Womens rights activists. A lot of athlete speaking up a parent speaking up, youve got moms for liberty, which is a parent, so organization and that i think were in a place now where we have to speak up. Its now and at that, because at the end of the day, the entire generation of young people are being influenced to make decisions that are going to affect them for the rest that live site. And we need to be more careful and are pushing these things on kids and trying to, trying to raise awareness of whats going on to protect them. Do you think we would even be having this conversation though . If there wasnt social media, i have to one minute chicken come for the egg or the i come before the chicken in this case. And just because these are conversations that some of these issues existed, but they were nowhere to the near level of every day. Discussions that are having that were having now, mainly because of what is going on as social media. So im wondering, is this a good thing and the fact that we have more people are out there talking about it, or is that more just give adding kerosene to the fire . Yeah, i mean, i think social media is and provide a lot of problems and made it 10 times west. And i think its really in fact to the minds of the young generation generation z because they spend all day on social media that were seeking validation. Now that changing their identities and, and cutting off 40 parts and then not even 18. So there is a real home in that and were moving towards a society where were just obsessed with the way we look. We want to be special. We want to have different identities or, you know, attention validation or love. So i think that is home for, you know, i grew up just for full session me to have my space and 16, but it wasnt like it is now. I think, you know, social media is also a good thing. We can get it as a new source. Theyre all positive influences out there, like some fitness influences, you know, all good role models and, you know, thats, thats a good thing. I think, you know, its all about balance, you know, there are some great things on social media sources and bad things. And sometimes we see the bad things little bit more because i shall king and you know, i do share some of these things to raise awareness, but i think its all about balance. And its a, we were talking before the show started about some of the different finish things that weve done. What are some of the more kind of crazy, insane fitness or body altering for this trends that youve seen out there . Whether be here, the west asia or elsewhere, i tell you, i just did a bungee bungee jumping class where you or and bungee cords and you literally, it was like, youre on one big trampling. That was an interesting trend. I dont know if ill ever go back to it, but it is what have you seen in all of your travels around the, around the world . Well, youve got this american guy called the live a king and he literally eats, will live out on like, live streams and stuff like really, really shocking stuff. And then youve also got these uh and you do that for fitness reason for diet, reason or just a shock. Money and attention. Okay. Talk you know . Yeah, shout fight to um, what else would you eat like a bullet road and i didnt know if you knew of some sort of like, you know, nutrition in there that he thought that was a special going this would be like the russian influence, the april. But would you call and just base your door, one specific thing. So i, i, thats an unhealthy and things. But i think, you know, you see these people that climb the skyscrapers. And like i said earlier, there was a guy reasoning that died and he had free files and photos, you know, he did it for free files and folders and its like, is your life west that you know, just for a couple of likes. So yeah thats, thats one of the trends, you know, people are climbing on all of these buildings to june, to film it for instagram and some of them actually folding off. So i think thats one of the home full trends. Um, youve also got people, you know, walking out like 10 hours a day, clearly on steroids and other enhancements and theyre trying to tell people that this, you can achieve this too if you just part of my routine and sign up to my costs. And i pay direct debit here and stuff. So yeah, theres some crazy stuff. I think i live at king guy was the craziest, the night. The grossest been, id say, was served with the color, the traveling a car to was they had the, which talked to the go around and saw these miracle cures. Now youre seeing it on social media. You can order it with your venmo card. As you travel around around the world, you actually see a correlation between those countries who prioritize fitness and nutrition, and obviously how one looks with the amount of power the social Media Influencers has versus those that its not as big of a deal. And so therefore, influencers dont have the power. I think what these issues are in west country. So america, europe, this is why we see what these issues know, the gender identity, things the harmful trends being pushed. We dont see this an asian because you know, if you, if you go on that picked up the, and in china its all very positive skill sharing. I fitness, you know, not as crazy as the lifting guy or something that theres no more stuff in the educational stuff. So i think thats definitely a difference. And i think most the home full trends and the influence is all in america or in europe and, you know, try and ready to go west. I know i wasnt the west, but you know, you didnt see that in china or even japan. So i think we are the ones kind of pushing this and it is impacting them lines, but by young generation of very impressionable old and our research from age and all they want in life is to be an implant. So to be fame, lessons, and that shouldnt be an aspirational career for everybody, because we need doctors, we need teachers, we need scientists that we cant have everybody that full time job taking self is its just not going to work. Thank you so much for stopping by. Ill leave london and his new book, gender madness is available wherever books are sold. Good luck as you continue your tour and much success. Thank. Hes got a like almost every other aspect in life. Social media has a made a major impact on the fitness industry, not all as bad as some trends can be beneficial and motivation to having healthier lifestyles. However, if not approach with caution, fitness crazes and pads have proven to pose a risk of danger. A more accurate question might be, whether a social media influence or does a body not good. Im sorry. Now heres, and this has been your 360 view of the news affecting you. Thanks a lot. The. The, the breaking news this, our osler buys launches one. Its calling on the terrorist operations in the called her back region in response to a legit armenian attacks. What armine as Prime Minister labeled fuck, whose actions in the corner called her back . I liked of aggression moles for an emergency session to be held up the Nation Security council. And india expels the Senior Canadian diplomat tennis from reciprocal move deposit. Political road deepens over the death of a st. Documents in canada, not all ahead. This news are the