You see that random block are 2 little go, give it a follow. Goodbye the the 10 years ago, few people believe that playing video games would be considered a competitive, professional sport that could become a 1000000000. 00 industry. Yet this is precisely what has happened within just one decade. The east Sports Industry has grown tremendously now with investors back in teams to compete in official tournaments around the world. Im christy, and youre watching the cost of everything were today. Were immersing ourselves in the expansive world of gaming. The gaming today isnt just the past time. It is an industry, its not just about the hardware, the peripherals or the games themselves, but its a full on ecosystem that caters to a diverse audience with varying spending habits. E sports has evolved from knish, competitive to global phenomenons, the Financial Investments in east for teams, tournaments, and sponsorships have skyrocketed. The sports Market Worldwide is projected to reach revenues of 4300000000. 20. And now east sports isnt your normal gaming. It is competitive video gaming or professional players or teams compete in various multiplayer video games. These competitions are organized into leaks, tournaments, and events. Attracting both online and offline audiences is sports has now grown into an industry with players. Sponsors and spectators contributing to his popularity and Economic Significance of the sports market can be divided into 6 different parts. First we have the sponsorships and advertising, which is the revenue made from sponsorship deals and advertising for events and tournaments. Then theres merchandise and ticketing for the revenues from tournament tickets and the merchandise and spy that comes with. Additionally, you have streaming media rights and publishing fees, which all refer to the revenues that are associated with broadcasting, east Sports Events across various channels. And finally, you have a Sports Betting which includes bedding on the outcomes of these a Sports Events. This is the largest Market Segment in east ports with volumes of 2500000000. 20. Now the growth of the sports is largely driven by the increasing popularity of competitive gaming advancements and gaming technology. The expansion of Online Platforms for streaming and rising global viewership, which solidify e sports as a significant part of the entertainment sector. The arrival of popular new east sports franchises, such as valor, ok, and mobile e. Sports expansion with regional legal beings like mobile legends and legal legends, also helped to grow the market. In 2021, the legal legends world, Championship Finals in iceland was watched by a record 73. 8 con current viewers. Gaming, live stream Audience Reach almost 810000000. So for context, the 2021 Super Bowl Group 96400000 used users. E sports teams are players generally competing for prize money. Data to was one of the best paying gains with the largest overall price pool at over 34000000. 00. Although prize money can be substantial, many sport teams also rely on sponsors for more stable income. But gave me says as both a social glue and a potential isolating force while the fosters communities and friendships accessing gaming can also post challenges to Mental Health and social dynamics. So understanding the balance for players is crucial. And now today were joined by ivan kirchhoff, ceo of east 40 and dot com. So ivan, how has the cost of gave me evolved over the years and what factors contribute to the Financial Investment gamers make in their hobby . Well, uh, gaming is there some people wholly, uh for some people. Its a tool. Uh, for example, uh we, we guide students into Us University programs so they can get scholarships because they, theyre good in their e sports and deck im fine. Is there studies . There is, um, yeah theres, theres a make it, i can be or out of it has this thing, the gaming lift it globally, is it now even considered a stable in education . Yes. And the teachers do play the Important Role as well. Like for example, i can wait until vacation and these for programs they say indicates well space are are you an extra included activity . Um, instead of like students, you know, going to their homes. You know, im playing alone with not a supervisor. Person because their 1st may not be their stuff. Like theyre in a safe space in a school, you know, i aiming and you still progress . No, no, its not all. What awesome already for people that competes on trade, like theres also like they, they basically engage still used in data, for example, ones that are more skilled in social media in it never management in the production side in, in graphic design. So its, its not only for, for students that i compete, its for students that wanna have a more skills that then they can leverage when they go into Higher Education, for example, on how to occasion when they, when they go for a job, they already have like uh, it has an experience in the program is for testing explosive growth. So how do you explain the rise of e sports and what is a global appeal of at all . Yes, its experienced, uh, uh, explosive growth, uh, independent living in a bit after there has been, uh, a curve, you know, like, uh, cuz it was like the boom, a lot of investment, but then uh, the teams platforms could not live up to the investments. Okay, so like theres been a lot of companies also, you know, i could buy breakfast of and things and financial problems, but now would discourage, you know, uh more more tvs and other organizations, uh, inside the sports are basically their name on how to monetize on this and not just rely on the sponsorship money. And then what ways has the popularity of a sports influence a broader gaming industry, and how do you foresee its trajectory in the future . East brooks is an inch of, of entertainment. Its a um, so there is the gaming industry is way bigger than the sports, not everyone. You know, it can be a competitive player, but theres, you know, there is to watch these for players compete. So theres gonna keep increasing. But its, uh, yeah its, its still nice and as gaming becomes more ingrained and to daily life, whats the side of impacts both positive and negative are associated with the prevalence of gaming. Yes. So gaming before like, uh, was just viewed, you know, and it was just a bunch of people in a basement even fast wasnt yeah. But uh, yeah, its like, uh, in the beginnings of sports, you know, like, uh, there was in a training schedule like, athletes were not a hunches of like how their, how physical exercise could in friends and how, how many children could influence them. And its evolving into 1. 00 to 2. 00 towards theres already in teams, theres nutritionist, other traders, sports psychologist, all. Also there be more efficient in the training. You know, you dont have to play a well trained 8 hours a day. You know, in order to reach peek level, you know, theres, theres many factors, you know, i can play a few hours. Okay. 004 hours and then do things outside the training. You know, if i can benefit you as a player and with time, you know, theres, theres the more reason a now in school is also, uh, its an extra curricular activity. Its increases as the invitation and engagement as schools are, are adopting the sports or more gaming, you know, uh the, to the cation. So, yeah, its, its about time and it occasions banes making more investments and its just educating. Okay. On the kids on how to properly you know, a game or is it like also like if you play summer every day for 8 hours you your get it just its tough to its about, you know, like probably 8, indicating the, the Younger Generation on, on how much of hold on to the game and how to get so i have to interact with those committee as well. Are there any cultural nuances that shape how gaming is perceived and integrated into society is around the world . North americas way more integrated uh, in the education space on the pro level but indicators, but like, i know some parents are more under some all not everyone but most varies. Do. Uh, i know about the opportunities that, that, that gave me to give you in, in education. Okay. Uh, in europe, a few schools like few countries are like more than all the countries are very developed and offer you sports as, especially with sports for extracurricular activities. And some country still need to develop schools that still uh, some of the, the private ones are more open but you know, for it to go to a public scale. Its a bit more broke arctic and and yeah, the mentors know that the, the developed and yeah. Sides south koreas prove a china as well by the hot. Its hot as that are restrictions. Government, but south korea is way more developed. Uh uh, the north, im do cation wise. I do prefer i just think the high schools in universities have, you know, a better approach to give me any sports. Uh, but yeah, on the professional side is more of us. Thank you so much, ivan, but please stick around. A jamie expert ivan kirchhoff would stay with us right here after the break. And when we come back, what factors contribute to make countries a gaming powerhouse . Stay tuned for all the details. The in 1881 began to expand its property in north africa, france decided to attack and easy. The invasion began with the bomb barred man of the french fleet on coastal cities and was followed by sending in the ground through the french easily occupied one of the key cities. These air j and the bay of doing is bomb. At the 3rd us deep agreed to humiliating negotiations. The bartow trade, he concluded with a colonialist, establishing a project to rid of france, overton easier. However, the people loved an easy, i would not surrender to the enemy. At the call of the as the lama clergy, the june easy as rose to a holy war against the invaders. The soldiers of the bays army also joined the resistance. The french groups did not get an easy walk. The air, a patriot spot desperately, but failed to defeat the huge and well armed army, which was supported by the strongest sleep. Within a year the rebels were defeated. This turned out to be a real tragedy for the country. About one 7th of the population together with the fighters left for neighboring libya. Thousands of people died during the warfare. The french flag was raised over to an easy. The colonial authorities tried to deprive the country of its air of identity and populated with european settling. Such an easiness did not put up with the loss of the era. Patriots had been fighting against french colonialism for decades until june easier gained independence. In 1956 known in vietnam, american war, the vietnam war lost it for almost 2 decades and dragged in numerous countries. Not any time between now and then you dont see it. Now. What is all on the empty hundreds of thousands of american troops who was sent to the country to back the south vietnamese on me. I got that not meant to supply american soldiers limited resistors mercilessly to down entire villages and spread dangerous chemicals. And lee laid up day bye. All right. Did the americans ever fully acknowledge what they did and on the vietnamese veterans ready to forgive . Yeah, yeah, yeah. Thats that way. Its too late to face has always captured humanities imagination. I mean, lets face it, space is cool. But only the chosen few are able to head beyond the, the earths atmosphere. It takes years of preparation to actually take on the final frontier space, training pushes the human abilities limits to the very edge. So who are the super heroes of today . Lets get to know them a little better the. The us, china, south korea are power houses in the gaming world each with this unique gaming culture. Factors such as technological infrastructure, social acceptance and Historical Context plays terminal roles in the countries gaming prominence in asia, east sports are tracking more interest and traditional sports. And china is leader with the largest east sports market in the world. Accounting for 34 percent of the Global Industry revenue in that category. Asia combined takes 53 percent. The government has been boosting the development of east sports by subsidizing companies building competition venue, and even green lighting, a sports majors and Higher Education. Several cities, including shanghai and samsung, are buying to become the capital it east sports se asia is another up and coming market. And many big Gaming Companies are entering aggressively. This is the Fastest Growing region for gaming in the world, with approximately 310000000 gamers across indonesia, malaysia, thailand, vietnam, singapore, and the philippines. This rapid growth is attributed to the markets appetite for mobile gave me, and the extensive deployment of 5 g networks. In europe, germany has become widely regarded as a hub for europe in east sports. The rise of east sports in germany was driven by the countrys advance gaining market and the fact that 88 percent of the population have internet access. Cities now compete to host east sports competition for the same reason. They compete for the superbowl or with world cup matches. These competitions can stimulate growth and employment. Atlanta is actually a great example of a city capitalizing on east sports. It was reported after opening green hack in 2019. The east Sports Industry employed 12000. 00 georgians and had an Economic Impact of 500000000. 00. The sports career isnt just for pro players, but also for testers. Commentators content creators which streamers and the list goes on. The east sports has also been a major influence on the tech industry. Many universities offer east for scholarship that can help students pursue their passion in the technology field. So for this and more, lets bring it again. Ivan kirk hawk, ceo of a sporty and dot com. And now im in Different Countries exhibit varying levels of gaming prominence. What cultural factors contribute to the dominance a certain country in the Global Gaming landscape . Yes, its basically uh the government, you know, and the people inside the government, do they believe your, or do we have the, the knowledge on how to, you know, put gaming schools uh, also private the, the private sector. You know, uh how, like, other open, like for example, like the season in europe are not, as you know, as open as risk taking, you know, as a v c in or the megabyte assembly it in the us an investment sometimes you know, uh, also with the you know, with the sports now no, because im attractive as it was in the fund they make, you know, like, uh, theres not that much investment as there used to be. So like, i think it depends on the on think, also mentality of all of the people that bought it and see that the easiest edited trust the to any industry that is new and, and their pro is that always, you know, the country. So, and how the individual strike a balance between gaming and other activities and their lives, and what challenges might arise when this balance is disrupted . Yes, so the students should strike it binds, you know . As long as they say students go to class to do the homework, performer and exams, you know, and maybe have an extra play soccer. Ill play basketball if they love gaming. If they like they e, c o or n and b to k. Okay . As a with, with friends, you know, i shouldnt be a problem is just another hobby, you know, so the problem because when your doing too much of something and the other areas you know are, are struggling. Okay. But that happens like that can be in gaming, that can be in other activities. You know, if it is too much of one thing, you know, even if you go to the extreme, its gonna affect your personal life. So its not, its just, no, its getting like as long as youve got an sit out. Okay. Uh, it should be like a great way to connect, you know, and so now people around the world or it, in your savings, see a country, you know, to know that people but as always is about and so you know, i and they should be taught in schools, thats why its very important for gaming the source to, to, to get into schools. So a Higher Education professionals, you know, can at these, to the students from a young age. Now, Technological Advancement has significantly impacted the game industry. How has innovation in Technology Influence the cost accessibility and the overall experience of gaming . Well, um with a i, theres a lot of publishers, so like the companies that make the video games that are integrated and its making like, you know, the User Experience, you know, more of the times that im silver go, you know, is thats, and every i also now the, now theres a new web 3. Okay. So like now, uh, its a, those Small Developers that it usually had to spend a lot of marketing money. And i dont want money to develop a game. And one that i think we need even loan ship because of the costs, you know now with web 3. Okay. Uh. And everyone can be the owner of i gave you. So like if they believe it in the developer, they can invest like in tokens. Ok to that, to that, to the developer. And also its the community can invest, you know, in the video game. So its actually like it, anybody that has a good product. Okay. Kind of launch. Okay. So like in the near future. Okay, theres going to be way more video games where more competition and yeah, its going to be uh multiple to get it to stand out. But of course you, it is for everyone, you know, with a raise because now, you know, like, its not a huge, its not cheap. I just dont easy, you know, to have i large and doesnt in, you know, its a good, a good, pretty use the video game out. Im with web 3. It will have it and i will be more accessible. And are there emerging technologies that you believe will further shape the future of gaming . Yes, uh web. Yeah, web 3 for me uh, is going to make video games come out at a fraction of a cost. Okay. As um, the community. Okay, well be able to support you. Okay. If you dont have the funds, so like not having the money is, is no longer, you know, will no longer be the issue in the near future to get out more video games. And also for these 14 degrees, you can coordinate tokens to at least 14, if theyre having a financial struggle, you know, and it can also be another revenue stream for the sports teams. Cuz yeah, thats usually the support teams are struggling on revenue, eastern sale, its sponsorship, or they oh, what, what i making the brand like a lifestyle and setting goals but, but thats it. You know, so with web 3 is hoping it can be another way to, you know, to monetize with funds that lets say gaming has become a communal activity. So how do Online Gaming communities contribute to the overall Game Experience . And are there economic or social benefits associated with these communities . Yes, um we interact with a full communicate. We just from various feeder games to like make our service, you know, make image aware of our service communities. Now are way more, you know, we have like very clear guidelines and, and rules of how you can interact, how you should behave. And it, you know, like no swearing or no, you know, like before, it was like all free everything and there were a lot of issues. But now its, its very straight and especially like in the vacation space coming communities. But outside of the education space to uh, and its just gonna hit improving, you know, and, and very heading for that. But like, for example, of going back to the level of course, also community is a very important because life is the best way to receive feedback on a video game. If the, if the game is not it, okay, it is good to go. If not, you have to make did so to make modifications and everything. Uh amenities are, are the best feedback and are there ethical considerations at the gaming industry should prioritize it, expands particularly in terms of User Experience inclusivity. Im responsible gaming practices. Yes. So thats the goal considerations. Uh, yeah, of course there should be, uh, you know, like, uh, especially in schools, you know, like, uh, the teachers should receive like, training. Okay. On how to, you know, on how to approach this, this vegas for the students. That that is something that, you know, like some, some higher or some to some higher ed, you know, sometimes have a, a teacher, but hes not a very well way parabolic for me and gaming. Or maybe theres a teacher that is a, i gave me, but it is not, you know, that it what it involved in education. So like to keep came, developers have to, you know, add, have the responsibility the also, you know, if they dont, you gave, they asked to teach different me, you know, on how on their standards, you know, and as it goes, its good to see regions with time okay, uh the, the, the communities i, i are going to dictate the ethical considerations like right now. You know, um, this is a new we time if they want to find it. Its such a huge base. You know, the fact that honestly the most honest insurance by an opinion is like with time, like its going to be shaping. Thank you so much. Ivan, for your time today. The government around the world are considering regulatory measures to reduce young peoples time spent on digital devices, particularly video games. This raises the question of whether the proposed measures would be effective or not. Since the early 2 thousands, the Chinese Government has been inactive regulations to directly restrict gaming in 2019 and limited players under 18 to 1. 5 hours of daily play time and 3 hours on public holidays. However, theres no evidence that this has any real effect on play time, as players found loopholes around it. And many people disagree with these concerns, citing that screens dont make a significant enough difference and people sleep social life or aggression. We never talk about book time food time, and yet the idea has grown that there is an analog way to measure screen time. These screen time limits could be detrimental for an aspiring pro player. Professional players only have a short window of time to play competitively. And oftentimes they have to retire in their early twentys as reaction Time Starting drop after 21. 00. So by that logic, they should be play as much as possible while theyre young. Im christy, i thanks for watching and well see you right back here next time on the cost of everything the on the job, riley hire, my little sister store. Okay. The model girl that i got you no problem seem to them out of the know nothing. 30 minutes yeah, siding and drive. I showed my brother through he was sad and to help people for a lo so now i never looked at searches as being the same. Well i guess i lost my list. Thats the outcome of the chicago police. Itd be gang chicago is like, you get for the police, you lose the theres another crime. Say another this could have been a doctor. A nurse could have been the next president. We cant keep losing people out here. The, the, this ours headline stories, sexual torture using hot metal rod cell electric sticks just some of the extremely distressing and graphic i cards revealed by the Un Refugee Agency profile. This 9, which is interviewed gals is released from is really military detention. Russia accuses the us of disrespecting, the free will of the Palestinian People after Washington Retail was there, paid for us or shift off the united nations. And the Security Council of the worlds most populous nation prefers the tech to the polls to choose its next part of it. As weve discussed whats expected to be that key issue for many indian voters. This