0 atrocities that were taking place in new york. >> cruz for his part once his 21 hour talk-a-thon was over. >> the single biggest surprise on arriving to the senate is the defeatist attitude here. we don't even talk about how to in. there is no discussion. >> the government shut down is not the only reason they circled october 1st on the calendar. the first day for enrollment in the new health care exchanges. fully aware that the campaign has been lacking will head to maryland to promote reform for the second time in a week. the preview of his speech, the president will cut through all the noise coming out of washington and speak directly in plain and honest terms about what the affordable care act means for consumers. they are not the only trying to make the sale unhealthy for them. >> it used to be only if you had certain jobs in this country could you afford health security for yourself and your family and could you take care of your family. now people, individuals and enterprises and small business owners will have an affordable option. >> the obama administration started giving folks a glimpse of how much insurance will cost. he thinks the plan will sell itself. >> what we are saying to people is look, go to the website itself. when people look and see they can get high quality affordable health care for less than their cell phone bill, they are going to sign up. >> for more on the health care bill, the white house deputy senior adviser for communications. good morning. >> good morning. >> let me start with the public opinion issue here. obviously you need to fix that overtime. how do you change the public the benefits and let's work to make this better. it is our hope that we hear things like you heard from senator mccain. we can transition soon to a period where folks say let's put aside the blue versus the red team. here's what the law means for you. if you had questions, here's where to go. >> what are you most worried about october 1st? >> on october 1st, what i want to happen is for all systems to be go. folks go to health care.gov and see the application and make the apples to apples comparison. >> anybody in all 50 states, everything is up and running. you will have an exchange available in some form or another? >> that's right. on october 1st, here's the analogy. the shelves are stocked and customers can go into the store and make the price-based comparison and then there is going to be variation in different places about what you can do and when you can do it. for the first time ever and i can't put too fine of a point on this, people will be able to go to one place and make an apples to apples compare and decide whether or not what they see works for themselves and their 235 family. just the fact that we have been able to through the law create a market place where none existed before is the first tangible piece of success. >> why do you think there a lot of companies that have been announcing changes in their health care coverage whether it's tightening the rules or kicking off spouses? why do you think this is happening? is that fair to the new health care law? is that how you see it? is that a fair assessment? >> chuck, i think it's important to do a context actual analysis. of all employers offered health care benefits. by 2009 that was down to 59%. that was a drop of hundreds of thousands of companies who individually on a year to year basis before the affordable care act were making these decisions about what made sense for them and what didn't. that continues today. here's the difference. when you peel back the numbers and look at where most of the erosion occurred, it was for companies of employees between three and 25 employees. in 2011 alone because of the affordable care act, 200,000 small businesses got a new tax credit to expand coverage and beginning on october 1st, there was something called a shock about to be opened up for business. today's small businesses paid 18% more than big businesses for providing coverage. why? smaller pools. the bottom line is look, there has been a trend over the decade of these decisions being made. that trend is ongoing. there options for the company, but in the market places for the employees for the first time. >> quickly, you have to hit a minimum amount of people that didn't happen before to make the pool work. what is it in the first year? one million or three million or 7 million? what is it? >> the denominator is important issue but not a number i will focus on right now. what's going to be important is the ratio. if you have x number of people signing up in a state, it's important to have a ratio of third to maybe 40% depending upon the state who are younger and healthier. why? here's what i believe. older and sicker people need it first. >> the communications adviser at the white house. thanks for coming on. >> thanks a lot. >> back now, the complicated way health care is tied to the budget fight. members in the house and senate are looking for a way to avoid the shut down. ron johnson is with me now. before you put the budget, you ran a large business. they are implementing this thing. what do you want to watch for. what do you think may work to your surprise some. >> it will be extremely important. the reason you need a third of young healthy people is they need them to subsidize the younger and sicker people. they will be shocked at how expensive coverage will become because of that subsidy. the other thing from the standpoint of employers, the incentive for employers long-term and probably in the short-term. do i pay $15,000 for a family kplan by the way is up $2500 rather than down trying to imply or do i pay the $2,000 or $3,000 penalty. i am not throwing them to the wolves. you have a family household income. >> this trend was happening anyway. >> but look at what rahm emmanuel is doing. the former chief staff is dumping chicago into the exchanges. president obama is famous. he said you like your health care plan, you will be able to keep it, period. that's not the truth. there will be broken promise after broken promise. >> is it possible it's better to put more people in it? >> probably. true. again, how do you incentivize people to do that? at what cost? >> i will go to what's going on in the senate right now. are you as optimistic as i am? >> i never thought we would have a shut down. there is no desire on the part of the republicans. somehow they always come with the time constraints to something short-term. if someone worried about it, i have been trying to work behind the scenes to pass the resolution since july. it's not only september 30th, but i want americans to focus on the dysfunction as washington, d.c. and contemplate taking over larger shares of the health care system and start questioning that. >> let's talk about the debt limit here. should this be this negotiating tool? you talk to people in business. they are not happy about this. they don't like the idea of the debt limit. >> any time the president comes to congress asking for the authority to increase the debt burden on our children and grand children, we ought to have a serious discussion and robust debate. >> the bills have been -- >> the reason we have to increase the debt limit is because of future deficit spending. these are the recommends, but it's the future spending that is the problem. i don't buy the president's argument. this is future spending and deficits and we have to come to terms with the fact that over the next 30 years. a deficit of $107 trillion over the next 30 years. those are scary numbers that most people don't want to face. that's the type of problem we are dealing with. the long-term deficit going from 22% to over 39% over 30 years. >> i want to play a clip here. patty murray, chairman of the senate budget committee. they want to shorten it to see if there is a way to do long-term or an annual budget. here's what she said. >> this bill is simply a clean resolution to allow our government to function. it is not a place where we should be negotiating a burch of other doles. some agreeable and some not. then we can have a debate about the other issues and put it in our budget which is what we have been focusing on. >> her vision is by november 15th, you will send back that you guys spend weeks trying to deal with the individual appropriations. the possibility that that can happen? >> in two years, the senate hasn't passed one appropriation bill. >> the house? they have gotten four out of the big 13. >> when the senate will not function well either. the house has gotten advice from senators, but i have talking, the house passes and budget control level caps. president obama signed and democrats support. they have to add these things to get the votes in the house and they have the rejection and special treatment to members of congress and i would like to see a repealed method of tax. we have 70 senators. that's harmful and drying up investment in the history and limning innovation and driving jobs overseas. that would be something that harry reid would have to pass. >> sounds like dick durbin supported this on the show several years ago. >> have a great day. >> we have virginia voters getting a look at the options in the race for governor. what differences emerge. that's amid a lot of personal attacks. we will break it down including the more interesting and surprising things ahead. today's politics planner. we told you what the president is up to and kathleen sebelius is rolling out taxes. today secretary kerry meets with his iranian counterpart. ♪ ♪ turn around ♪ every now and then i get a little bit hungry ♪ ♪ and there's nothing really good around ♪ ♪ turn around ♪ every now and then i get a little bit tired ♪ ♪ of living off the taste of the air ♪ ♪ turn around, barry ♪ i finally found the right snack ♪ ♪ with our new, improved peanut butter chewy bars. ♪ unh ♪ [ male announcer ] you can choose to blend in. ♪ or you can choose to blend out. the all-new 2014 lexus is. it's your move. ♪ [ male announcer ] bob's heart attack didn't come with a warning. today his doctor has him on a bayer aspirin regimen to help reduce the risk of another one. if you've had a heart attack, be sure to talk to your doctor before you begin an aspirin regimen. then you'll love lactose-free lactaid® it's 100% real milk that's easy to digest so you can fully enjoy the dairy you love. lactaid®. for 25 years, easy to digest. easy to love. for 25 years, i had pain in my abdomen... it just wouldn't go away.thing. i was spotting, but i had already gone through menopause. these symptoms may be nothing... but they could be early warning signs of a gynecologic cancer, such as cervical, ovarian, or uterine cancer. feeling bloated for no reason. that's what i remember. seeing my doctor probably saved my life. warning signs are not the same for everyone. if you think something's wrong... see your doctor. ask about gynecologic cancer. and get the inside knowledge.