Trumps cable news backup plan. My whole thing was take money, grab it, im a business guy, grab money, ive always been so good at that, grab it all in starts now. Good evening from new york. Im joy reid in for chris hayes. According to the Presumptive Republican nominee, he doesnt need his party to help him win the white house. Tonight donald trump is campaigning in dallas, texas, where hes due to take the stage any minute now. On his oneyear anniversary of his fateful entrance into the gop primary, trump kicked off his campaign a year ago today by sparking outrage with his claim that mexican immigrants are criminals and rapists. Now hes drawing bipartisan condemnation for his haseful and inflammatory response to the massacre in orlando. Just as he did then, trump is only escalating his rhetoric, in fact, his campaign has a message for disapproving gop officials. The leadership of the Republican Party needs to figure out what they want. Either they want to get behind the presumptive nominee who will be the nominee of this party and make sure that we do everything we can to win in november, or were just asking them if they cant do that then just shut the hell of. Clovis was echoing his candidate who yesterday called on Republican Leaders to get on board or get out of the way. Our leaders have to get a lot tougher. And be quiet, just please be quiet, dont talk, please be quiet, just be quiet, to the leaders. Because they have to get tougher, they have to get sharper, they have to get smarter. We have to have our republicans either stick together or let me just do it by myself, ill do very well, im going to do very well. This comes as two reports describe deteriorating relations between the Trump Campaign and the Republican National committee with individuals on both side griping anonymously to reporters. Our own katy tur and Hallie Jackson depict mounting frustration with rnc as the Trump Campaign seems to brush off rnc advice on personnel, messaging, and what it will take to win come november. According to chair Reince Priebus, however, theres nothing to see here. This afternoon he tweeted, flying to dallas now with donald trump, reports of discord are pure fiction, great events lined up all over texas, rs will win in november. Yeah. Well, priebus may be at trumps rally tonight. The states topranking republican is not reserve. Texas governor greg abbott, whos endorsed trump, took a rain check on appearing with him citing scheduling conflicts. Were sure it has nothing to do with the damaging Associated Press report that as the states attorney general abbott dropped a probe into Trump University after the business agreed to end operations in texas, later accepting a 35,000 donation from trump to his successful gubernatorial campaign. Abbott is not the only republican official to put space between himself and his partys presumptive nominee today. After Maryland Governor larry hoeg began declared yesterday he wont be voting for trump, today Ohio Governor john kasich, one of trumps former primary opponents, told msnbc he still cant bring himself to get on board. Its painful. People even get divorces, you know. Sometimes things come about that look, im sorry that this has happened, but well see where it ends up. Im not making any final decision, but at this point i just cant do it. Perhaps even more troubling for trump, political reports today that richard armitage, former deputy secretary of state under george w. Bush, will back Hillary Clinton over his own partys nominee. Hes a widely respected member of the National Security elite and the highestranking defector so far. The ting does not reflect well on trumps handling of the first major crisis since he clinched the gop nomination. Joining me from dallas, texas, is msnbc correspondent katy tur, who cowrote the piece on the growing tensions between the Trump Campaign and the rnc. Trump says he doesnt need the Republican Party, doesnt need the rnc, he can do it on his own. Thats what hes saying publicly. Behind the scenes is the Trump Campaign still trying to use the resources of the Republican National committee in asking for help. Well, behind the scenes the campaign is reaching out. Theyve had meetings on capitol hill to try and gain more support. And there is some working between the rnc and the donald Trump Campaign. Theyre working towards having a better relationship. And they say, sources say that they are hopeful that thats going to happen. But at the moment there is some deep distrust, according to multiple sources that we spoke to. Six, in fact, who told us that basically each side doesnt trust the other. Its unusual in this circumstance, but again, donald trump has been an unusual candidate this entire time. Usually mitt romney or anybody else would have bolstered up their campaign staff, both in the swing states, the battleground states, also their communications team, stuff like that. The rnc urging them to do that, encouraging them to do that, according to sources. But the Trump Campaign not doing it. They say thats because of two factors. One, internal infighting in the donald Trump Campaign stopping some hires. Two, donald trump himself fundamentally does not believe he needs a Large Campaign staff, hes gotten this far with a small core of people. He brags about this on the campaign trail over and over and over again. Look what i was able to do with just a few people. Hillary clinton, on the other hand, has hundreds. So we know from his books new art of the deal he doesnt believe in spending more money than is necessary. This is an indication he thinks hes going to be able to win the general the same way he won the primary. The problem is aides in the rnc and donors and everybody is telling him thats not necessarily the case, youre going to have to statute up, youre going to have to bulk up, because Hillary Clinton is a formidable machine. But katy, this idea of a better relationship what does that actually mean . Were hearing reports trump is not making the phone calls to raise money. Does the Trump Campaign not think they need ads . Hillary clinton is up in half a dozen states with advertising. The Trump Campaign is dark. Does the Campaign Even believe they need to raise money to run advertising . I dont think the campaign has any they know they need to raise money, they rrds that. But donald trump doesnt necessarily agree with that. And politico was reporting he only called a handful of done no ares that he was supposed to call in order to raise this cash. Remember, he hasnt felt like he needed to canvass this country during the primaries with ads. His ads are going on stage, getting his rallies carried live on television, and creating controversy, dominating the headlines. Thats what hes done this entire campaign, thats clearly the path that they believe that theyre going to continue on. Winning a campaign on twitter alone. Were going to see if that works out. Katy tur, thank you very much, really appreciate it. Im joined by norm ornstein and e. J. Dionne. Norm, talk about throwing out all the sort of normal norms of campaigning. If the Trump Campaign doesnt believe it needs staff, doesnt believe it needs organizing in the states, doesnt need to actually make phone calls and raise money, then is this literally a campaign that donald trump believes he can run on twitter . You know, this reminds me of a Charlie Sheen marriage. The relationship between trump and rnc. He keeps going off on benders and they keep saying everythings fine. While trying to get him to stay in line. Maybe even more accurate would be Charlie Sheens relationship with cbs when they had a hit show and they knew they needed him, and he believed they needed him more than he needed them. And i think thats trump. And he wants their money, he wants their ground organization, he doesnt want to do anything for it, and his ego of course has grown every day since he moved into a leading position within that party. And they are helpless. You start to feel a sense of a hostage situation, e. J. , with Reince Priebus tweeting from the plane, everythings fine theres nothing to see here but you have an rnc where republicans, prominent republicans, are either jumping off the trump ship or refusing to show and up campaign with him. How do you run a campaign that is at the end of the day a coordinated campaign if the republican sort of normal rear guard dont want to be seen with the general and the general doesnt want to even have a strategy to try to win . I think as you suggested, the question answers yourself, you cant. The way ive been thinking about this is imagine Hillary Clinton writing donald trump a letter saying, youve been a good friend of mine in the past, heres what you can do to help me win by splitting your party and uniting my party. And the items she would have put on that list are every single thing that donald trump has done. Dont staff up, dont hire smart people who know more about running president ial campaigns than you do, insult a respected judge born in indiana saying hes a mexican whos big getted against me, exploit the tragedy in orlando, and by the way, remind democrats you are a birther by floating conspiracies about president obama. So republicans are beside themselves. Some of it is there are some of these themes republicans use like the president wont say radical islamic terrorism, or having a strong antiimmigration stance. But the republicans like to put the dial up at about 3. Trump is putting it up at about 9 and blowing it ears out of everyone except his base. And hes forgotten or never figured out that a general election is different from a primary. In addition to that norm, never figured out where a swing state is either. Youre seeing trump going to texas, a state that is not in play. Seeming to go where he can get excited crowds to deliver exactly the message that e. J. Talked about the thing that excites base republicans but doesnt help him with swing voters. Do you see any evidence that the Trump Campaign is eventually going to start to mount a swing state strategy . Well, this is of course what the Republican National committee and the professionals want him to do. He hired a pollster in new york which is almost bizarre. So hes going to follow his own drummer as long as he can. And part of it is, one, its early. Two, there is a strong selfinterest among republican professionals, even as much as they despite what trump is doing, to get that vote out so that they can at least have people there to vote for the house and senate. So theres going to be a ground game. Some of that ground game is going to be the koch brothers, a parallel Party Organization and their supporters, and some of it will benefit him. But i think theres no way he is going to be brought back into line by the party when he believes that hes the alpha male and theyre just following along and if they dont want to follow along hell dump them over at the side of the road. E. J. , if you are one of those senators whos up for reelection, if youre johnson, if you are mark kirk, if you are one of these vulnerable senators in swing states, how do you run for reelection and parse the question of whether you want the Presumptive Republican president ial candidate to appear with you, to campaign for you, and whether you want him to be president . How do you answer that question this. They have a real problem, because on the one hand, they cant win if all of the middle of the road voters in their state turn on trump and see them as representing trump and the democrats have already done a pretty good job of trying to tie all republicans to trump. On the other hand, if they go after trump, if they distance themselves too much from trump, voters they need, Republican Base voters who really like donald trump, might not vote for them, might skip them, might vote for a third party. They are really stuck. It seems most of those candidates have chosen to distance themselves from trump on the theory that he is doing so badly in swing or blue states that theyre willing to run the risk of losing some of the trump vote. But theyre really stuck. And the partys stuck. Because the leadership would love to dump him. I think the second hillary memo would say, dont overdo it, donald, get under control, just so i can make sure youre nominated. Theyd like to dump trump but the pear is for him, 65 favorable among republicans. The leadership doesnt like the muslim banut the republican rank and file does. So they also are in a very difficult position. In a way postage to their own timidity. They are individuals, they can do whatever they wanted, but this is what theyre choosing to do. Norm ornstein and e. J. Dionne, thank you. A big address from Bernie Sanders happening this hour. His first since losing the d. C. Primary. What will he tell his supporters . First, president obama travels to orlando to mourn with yet another community impacted by a mass shooting. This time theres something different. Well talk about what happens now after last nights successful democratic fill buster in just two minutes. President obama again took on the role of consoler in chief after a mass shooting, this time in orlando. After arriving in orlando, the president and Vice President met with survivors of the pulse nightclub shooting and with victims families. So today, once again, as has been true too many times before, i held and hugged grieving family members and parents and they asked, why does this keep happening . And they pleaded that we do more to stop the carnage. This debate needs to change. Its outgrown the old political stalemates. The notion that the answer to this tragedy would be to make sure that more people in a nightclub are similarly armed to the killer defys common sense. That last point is a reference to suggestions by donald trump and other republicans that the best way to combat gun violence is to make sure that more ordinary citizens are armed. President obama approvingly noted the possible upcoming votes in the senate on a measure that would stop people on the terrorism watch list or the nofly list from buying firearms. Those voted are expected to take place monday. Only because a nearly 15hour democratic talking filibuster led by senator chris murphy was successful. The Senate Majority leader, republican mitch mcconnell, agreed to allow votes on four different gun measures. The no fly, no buy measure which was previously mentioned. The weaker republican version of that which has the backing of the nra. A measure on universal background checks sponsored by democrats. And a possible republican alternative to that. Although the measures sponsored by democrats, including universal background checks, may fail, as they have in the past, at least senators will have to take a stand on the record. Joining me, Legal Correspondent for slate which authored the Second Amendment hoax. Thank you very much and congrates on a great piece. As always. You write in this piece there are three lies underpinning our understanding of the Second Amendment, what are those . The first one is this notion that from time immemorial, this has been an individual right, that thats what the framers wanted, they wrote it into the constitution, and its always been understood, nothing to do with militias, ignore that clause. The second is the notion that you cant regulate that right because its so sacred that anything, including doctors in florida talking to patients about guns, violates the Second Amendment. The third is the most pernicious hoax which is, obamas coming to get your guns, hillarys coming to get your guns, and you have to fight for this precious, sacred right inviolate, unregulated, because if you give an inch theyre going to come into your home and take your guns. The second piece of that, the second lie that you talk about this idea that its so inviolable you cant have restrictions on it, there is no other amendment that conservatives or anyone else describe that way, not the first, not any other . Thats right. The most important part in my view of the heller opinion where the court for the first time judicially finds 54, hey, there is an individual right and this only just happened in 2008. Justice scalia himself says, i want to be clear that doesnt mean no regulation. You cant have a bazooka. You cant have no regulations. So that should be off the table, the idea it cant have any regulations, Justice Scalia concedes this. There was a time the nra conceded there was a limit to individual rights and they didnt see it that way. Talk about the history because my understanding it was the 1960s, the black panthers who wants to carry openly on the streets of california and no less than ronald reagan, then governor of california, said no, you cant do that, were going to limit your right to bear arms. Its clear and its really important to remember the history, that this doesnt become a really salient issue for the nra until the 1960s and the 1970s. Until that both the courts dont judicially find an individual right and the Justice Department and republican presidencies dont find it. This happens in the 1960s and 70s as the nra says, we can go further, we can go further. The important part of our history that we forget is no lesser a liberal bleeding heart than former chief Justice Earl Warren in 1990 called the notion of an individual right a fraud. He didnt believe it. So this comes very, very late in our history. Then we try to turn around and reconstruct our history to say, it was understood from the getgo. One of the people whos making that argument, charles cook in the national review, called your article nra trutherism. He didnt have specific examples but essentially saying you are making up untrue stories and that from the very beginning it was understood that individuals had a right to have any kind of a firearm they want. How far would that right go . Would an individual have a right to a tank . I think, again, Justice Scalia says it doesnt go that far. I think nobody thinks you have a right to a Rocket Launcher in your backyard. I think that the interesting history, you can read the heller opinion for interesting history on both sides, theres certainly filaments of arguments on both sides. Was it militiabased, was it individualbased . 1939 the u. S. Supreme court said unequivocally, you dont have an individual right to bear arms that are not connected to service in a militia. This was understood. I think what hes upset about in that article is that i didnt mention that there are three prominent liberal law professors who argued for a robust Second Amendment right. So mea culpa, there were, but they werent the nra. The nra moved the needle on this, not three liberal law professors. The nra lobby on behalf of an incenter that makes profit from selling these guns. Such a great piece, slate, everyone should read it. Still ahead what to expect from Bernie Sanders first public address since losing the final primary of the election. Its been exactly one year to the day since the iconic moment when donald trump descended that escalator at trump tower to announce his president ial campaign. At the time, trumps entry into the race was widely mocked. Yet here we are one year later and though theres still a lot of mockery, Donald Trumps the Republican Partys presumptive president ial nominee. To mark the oneyear anniversary of trumps run the Clinton Campaign put out a compilation video featuring some of trumps most infamous moments. Making the case that it feels like a lot longer than just one year. If trump fails to make it to the oval office a new report reveals he has an idea for a very different project. Later in the show, what trump may have up his sleeve if he loses. It just might look a little lit like this. Something has to be done about this terrible, terrible geico ad. It is the worst ive ever seen on television. Theyve got this thirdrate guy acting like hes humphrey bogart, hes driving people crazy. Im ax trebek. If youre age 50 to 85, i have an Important Message about security. Write down the number on your screen, so you can call when i finish. The lock i want to talk to you about isnt the one on your door. This is a lock for your Life Insurance, rate lock, that guarantees your rate can never go up at any time, for any reason. But be careful. Ma policies you see do not have one, but you can get a lifetime rate lock through the Colonial Penn program. Call this number to learn more. This plan was designed with a rate lock for people on a fixed income who want affordable Life Insurance thats simple to get. Coverage options for just 9. 95 a month, less than 35 cents a day. Act now and your rate will be locked in for life. It will never increase, guaranteed. This is lifelong coverage that canever be cancelled as long as you pay your premiums, guarteed. And your acceptance is guaranteed, with no health questions. You cannot be turned down because of your health. Call for your information kit and read about this rate lock for yourself. Youll also get a free gift with great information both are free, with no obligation, so dont miss out. Call for information, then decide. Read about the 30 day, 100 percent money back guarantee. Dont wait, call this number now. We are moments away from Bernie Sanders first major address since his loss on tuesday to Hillary Clinton in washington, d. C. Now that the Democratic Party has officially come to an end and Hillary Clinton is the Presumptive Democratic nominee, what will sanders tell his supporters . Joining me is sam seeder, host of the majority report and msnbc contributor. Lets talk about what we know that Bernie Sanders has said so far. He came out and he did a speech after d. C. In which he talked about some of the changes he wanted to see made in the Republican Party. New leadership at the dnc, presumably getting rid of Debbie Wasserman schultz, getting rid of superdelegates, open primary, sameday registration for voting. If thats what he says to supporters, that a win in your view . If it sells what hes accomplished, sure, frankly. He has more strength in that. I think there clearly needs to be reform in the context of the primaries, probably in body parties, and frankly across the board in terms of voting. But these are process issues he didnt even bring up at the begin of the race. He entered into this race with an issue set that i think was really important. I think these goals are a little bit frankly shooting a little bit below where he should be aiming for. I think the value of that, a, is that, yes, a lot of those reforms would help more progressive candidates in the future. As a matter of fact, Bernie Sanders is speaking right now, lets take a listen. Revolutions that attempt to transform our society never end. They continue every day, every week, every month in the fight to create a nation and world of social and economic justice. Thats what the trade Union Movement is about, thats what the Civil Rights Movement is about, thats what the Womens Movement is about, thats what the gay Rights Movement is about, thats what the Environmental Movement is about, and thats what this campaign has been about over the past year. Thats what the Political Revolution is about and thats why the Political Revolution must continue into the future. Real change never takes place from the top on down or in the living rooms of wealthy campaign contributors. It always occurs from the bottom on up when tens of millions of people say, loudly and clearly, enough is enough and they become engaged in the fight for justice. Thats what the Political Revolution we helped start is all about. Thats why the Political Revolution must continue. When we began this campaign a little over a year ago, we had no political organization, no money, and very little name recognition. The media determined that we were a fringe campaign. Nobody thought we were going anywhere. Well, a lot has changed over a year. During this campaign, we won more than 12 million votes. We won 22 state primaries and caucuses. We came very close, within 2 points or less in five more states. In other words, our vision for the future of this country is not some kind of fringe idea. It is not a radical idea. It is mainstream. It is what millions of americans believe in and want to see happen. And Something Else extraordinarily important happened in this campaign that makes me very optimistic about the future of our country. Something that frankly i had not anticipated. And that is that in virtually every state that we contested, we won the overwhelming majority of the votes of people 45 years of major or younger. Sometimes, may i say, by huge numbers. These are the people who are determined to shape the future of our country. These are the people who are the future of our country. Together in this campaign, 1. 5 Million People came out to our rallies and town meetings in almost every state in the country. Together hundreds of thousands of volunteers made 75 million phone calls, 75 million phone calls, urging their fellow citizens into action. Together our canvassers knocked on more than 5 million doors. Together we hosted 74,000 meetings in every state and territory in this country. Together 2. 5 Million People made over 8 million individual campaign contributions. More contributions at this point than any campaign in american history. Amazingly, the bulk of those contributions came from lowincome and working people whose donations averaged 27 apiece. In the an unprecedented way, we showed the world that we could run a Strong National campaign without being dependant on the bigmoney interests whose greed has done so much to damage our country. And let me give a special thanks to the Financial Support we received from students struggling to repay their college loans. From seniors and disabled vets on social security. From workers earning salvation wages and even from people who were unemployed. In every single state that we contested, we took on virtually the entire political establishment. U. S. Senators, members of congress, governors, mayors, state legislators, and local party leaders. To those relively few elected officials who had the courage to stand with us, i say, thank you. Thank you, and we must continue working together into the future. This campaign has never been about any single candidate. It has always been about transforming america. It is about ending a Campaign Finance system which is corrupt and allows billionaires to buy elections. It is about ending the grotesque level of wealth and income inequality that we are experiencing where almost all new wealth and income goes to the people on top, where the 20 wealthiest people own more wealth than the bottom 150 million americans, half our population. It is about creating an economy that works for all of us, not just the 1 . It is about ending the disgrace of native americans who live on the pine ridge, south dakota, reservation having a Life Expectancy lower than many third world countries. It is about ending the incredible despair that exists in many parts of this country where, as a result of unemployment and low wages, suicide, drugs, and alcohol, millions of americans are now dying in a historic way, in a ahistoric way, than a younger age than their parents. Think about it. People today by the millions dying at a lower age than their parents. It is about ending the disgrace of having the highest level of childhood poverty of almost any major country on earth and having Public Schools in inner cities that are totally failing our children, where kids now stand a greater chance of ending up in jail than ending up with a college degree. It is about ending the disgrace that millions of undocumented people in this country continue to live in fear and are exploited every day on their jobs because they have no legal rights. It is about ending the disgrace of tens of thousands of americans dying every single year from preventible deaths because they either lack health insurance, have high deductibles, or cannot afford the outrageously high cost of the prescription drugs they need. Tens of thousands of americans dying needlessly. It is about ending the disgrace of hundreds of thousands of bright young people unable to go to college because their families are poor or working class. While millions more struggle with suffocating levels of student debt. It is about ending the pain of a young single mother in nevada in tears telling me that she doesnt know how she and her daughter can make it on the 10. 45 an hour she earns. And the reality that today, millions of our fellow americans are working at wages that are much, much too low. It is about ending the disgrace of a mother in flint, michigan, telling me what has happened to the intellectual development of her child as a result of excessive lead in the water in that city. Of many thousands of homes in california and other communities where people are unable to drink the polluted water that comes out of their faucets. In america in the year 2016. In a nation whose infrastructure is crumbling before our eyes. It is about ending the disgrace that too many veterans still sleep out on the streets, that homelessness is increasing, and that tens of millions of americans, because of a lack of affordable housing, are now paying 40 , 50 or more of their limited incomes to put a roof over their heads. It is about ending the disgrace that in a given year, corporations making billions of dollars in profit avoid paying a nickel in federal taxes because they stash their money in the Cayman Islands and in other tax havens. This campaign is also about defeating donald trump, the republican candidate for president. After centuries of racism, sexism and discrimination of all forms in our country, we do not need a major Party Candidate who makes bigotry the cornerstone of his campaign. We cannot have a president who insults mexicans and latinos, muslims, women, and africanamericans. We cannot have a president who in the midst of so much income and wealth inequality wants to give hundreds of billions of dollars in tax breaks to the very, very rich. We cannot have a president who despite all of the Scientific Evidence believes that Climate Change is a hoax. The Major Political task that together we face in the next five months is to make certain that donald trump is defeated and defeated badly. And i personally intend to begin my role in that process in a very short period of time. But defeating donald trump cannot be our only goal. We must continue our grassroots effort to create the america that we know we can become. And we must take that energy into the Democratic National convention on july 25th in philadelphia where we will have more than 1,900 delegates. I recently had the opportunity to meet with secretary clinton and discuss some of the very important issues facing our country and the Democratic Party. It is no secret that secretary clinton and i have strong disagreements on some very, very important issues. It is also true that our views are quite close on others. I look forward in the coming weeks to continue discussion between the two campaigns to make certain that your voices are heard and that the Democratic Party passes the most progressive platform in its history and that democrats actually fight for that agenda. I also look forward to working with secretary clinton to transform the Democratic Party so that it becomes a party of working people and young people and not just wealthy campaign contributors. A party that has the guts to take on wall street, the pharmaceutical industry, the fossil fuel industry, and the other powerful special interests that dominate so much of our political and economic life. That is Bernie Sanders in a live stream address to his supporters tonight. Sam seeder, he talked about building a movement he wants to take into the Democratic National convention with his 1,900 delegates and he says he wants to make sure the party passes the most progressive platform in history and the democrats actually fight for that agenda. How does Bernie Sanders do that the most effectively . By remaining a democrat, which he registered as last year . Or somehow outside of the Party Process . Well, i mean, i think look, hes talking about heading towards the convention. I dont think hes going to change his registration before. I mean after that. Longterm, hes someone who caucuses with the democrats. At the end of the day, it was not an issue really. Two years ago what his Party Registration was in terms of how he was impacting the National Discourse two years ago he wasnt actually trying to change structurally the Democratic Party. Now hes run in the Democratic Party, as he said, millions of donors, people who have been a part of his process, whether they have their doors knocked on or phone called or september him a check. Now hes got millions of people who were with him. Does he lead that movement to remain in the Democratic Party or go back outside . Because hes been there for 30 years. Now hes trying to change party itself. To do me doesnt seem to be a terribly committee question, right . Hes going to push for some reforms in the primary process but it was low on his list i think of things that he was talking about. Hes really focusing on the lat form. And hes also talking about defeating donald trump. I mean, he listed out a series of issues that the American Public i think is far more aware of at times than probably the Political Class is. And i think the idea is that these issues must be addressed. And theres a fundamental problem that i think a lot of people accept, and that is money and politics is problematic that way. I think hes best staying in the Democratic Party to try to make those changes. I think he clearly understood that when he was running for president. Thats the pressure point. We will see if that is what happens. Sam seeder, thank you very much. Still to come, is there an end game donald trump is preparing for that is not the white house . That story ahead. Its time to free yourself from the old way of buying and selling cars. Introducing beepi, the radical new way to buy sell cars, all online. Carefully inspected, guaranteed and delivered right to you. If you never have to step foot on a dealership lot again, neither should they. Beepi. Com zero to happy. Today senator marco rubio arrived back in his home state of florida. Traveling for the first time with president obama on air force one along with florida congresswoman Corinne Brown to orlando where obama met with survivors and families of the victims of the pulse nightclub shooting. The trip comes less than 24 hours after rubio signaled that he is now actively considering running for reelection to the senate, telling reporters yesterday, i enjoy my service here a lot, so ill go home later this week and ill have some time with my family and then if theres been a change in our status ill be sure to let everyone know. Its a stunning aboutface for the senator who has pledged repeatedly that he would not be seeking reelection. Im not going to be Vice President , im not running for governor of florida, im going to finish out my term in the senate over the next ten months, were going to work really hard here, we have things we want to achieve, then ill be a private citizen in january. Youre not going to rethink this and file in april or may for this seat . No, im not running to reelection to the senate. Im going to finish my term here and then ill be a private citizen. After that in march, rubio tired of reporters asking if he was sure he wasnt running. Scolding them at one point saying, i have only said like 10,000 times i will be a private citizen in january. Now his repeated proclamations did make some sense, given his rather complicated relationship with the institution. Last fall speaking about the senate he said, i dont know that hate is the right word, im frustrated. A longtime friend of his put it more starkly telling the washington post, he hates it. Fast forward several months and a little encouragement from influential republicans and rubio is reconsidering things. With five republicans currently vying for the seat, including one of rubios closest friends, republicans see rubio as their best chance to hold on to the seat. And its looking more and more like he agrees. When we did the republican debates, the fox had gore Million People, the largest in the history of cable television. Cnn, three weeks later, had 23 Million People. The largest in the history of cnn. When we did the republican debates, the fox had gore Million People, the largest in the history of cable television. Cnn, three weeks later, had 23 Million People. The largest in the history of cnn. I must say, i think i had a lot to do with that, okay . But i said, why arent we getting paid for this . On a night were spending so much time talking about how Bernie Sanders hopes to harness his movement, were getting hints about what donald trump has planned for his supporters if he fails to make it to the oval office. Trump has repeatedly expressed frustration with the fact that he has generated big ratings and profits for news outlets but isnt getting paid in the process, tweeting the networks are making a fortune off of me, calling for cnn to send me nowers and a thank younote after a highly rated debate. The networks are making a fortune off this stuff. They never made money, they always lost money with it, now theyre making a fortune, i wonder why. Now theyre making a fortune with it. According to vanity fair trump has plans to potentially get in on the action. Trump is considering creating his own Media Business the magazine reports and has discussed the possibility of launching a mini media conglomerate. Though the Trump Campaign says there are no plans or discussions taking place regarding a venture of this nature. Yesterday trump tweeted that the press is so totally biassed that we have no choice than to take our tough but fair, smart message directly to the people. Trump would potentially be following in the footsteps of his supporter sarah palin who in 2014 launched the sarah palin channel, an internet tv channel that charged 9. 95 a month. It didnt go so well. Palin pulled the plug on the channel after one year. But trump has reason to be optimistic. Thanks to what has been dubbed the trump effect. Cable view and profit surged in 2015, the cable news industry seeing a 10 increase in revenue from advertising and subscribers. This hasnt gone unnoticed by trump who told the New York Times if he left the president ial race, there will be a major collapse in television ratings, it would become a depression in television. Vanity fair contributing editor Sarah Ellison who wrote that piece. You wrote this piece what kind of a media conglomerate in theory would this be . I think we should first recognize that the idea that this would have been planned out to any great degree would be contradictory to anything that the Trump Campaign has done so far. Theres no great strategy talking about Something Like this. Right. But the ideas ive heard from sources are one that a model would be the Oprah Winfrey network, so o. W. N. Is one of the ideas people have floated. As part of that it would be a cable channel and you could buy a channel off of david zazlov or someone like that, develop that, your own platforms, a digital component. Trumps soninlaw, jared kirschner, owns the new york observer. Im sure there would be a connection there as well. Symbiosis, yes. I dont want to overstate how much this probably hasnt been planned out yet. Much like the campaign. Sarah mentioned oprah but the thing about oprah is her universe is huge. She can access tens of millions of people because she is generally inoffensive. If you are somebody like donald trump circa the apprentice, you too have a big network of people who may not remember the housing discrimination suits and know you as a celebrity. Now that his universe is defined by, his brand is defined by racism and ethnonationalism, does he have a big enough fan base to successfully launch a media enterprise . It would be problematic. Hed have to keep virtually all his followers. The apprentice, 20 million view others a hit night, now hes down to a much smaller daytoday fan base. He would have to take everyone in with him. What would this channel be . Crackpots that are too fringe for fox news . Fox has a pretty good stronghold on rightwing conservative america. He would sort of have to find a niche within that. I dont know, maybe the alex jones territory, things like that. Then the other problem, just practically, if they went forward with this, this campaign is clearly sort of a cult of personality, its about him. Is he going to be on eight hours a day giving his same speech over and over . Hes got a huge ego, im sure everyone agrees he wants to make money off this campaign, but its problematic for one of the reasons you mentioned. He has defined his base i think an increasingly narrow hate demographic. Hes got about 10 million, 11 million votes in the primary. I guess that would be a good base to launch a cable news channel from. Wouldnt he have to keep up the same kind of dialogue . What has made donald trump successful with a certain part of the Republican Base is really inflammatory language. Is that something that he could then keep up for years and years and years to sustain a cable channel around it . Have you listened to conservative radio lately . I think the idea that he couldnt be a good media figure this is the thing that he has done the most successfully in this campaign. Hes done this Media Companies would die to be able to have the kind of audience he has developed over this. He went to war with fox news and he won. So i think that also the other thing about media these days is its not in a mass audience, its in a kind of extremely dedicated group of people who will come back again and again and again. Now, i mean, i have no idea whether the format of this would be the devil is in the details and wed have to wait and see. I dont think that this is the thing, like i dont feel like theres a lot wrong with cable in general. We were just talking about how espn isby devilling disney and everyones over espn for being tied to this old model. Thats something you could go after him, that this is the wrong thing to be launching. Thats part of his history, that is he jumps on trends. He bought Merv Griffins casino when it was on the outs. Jumping on a model that isnt the new thing. What does this say to you where trump believes his brand is and believes the state of its value is that they would be thinking this, media . Again, i think hes absolutely authentic when he was upset that he wasnt getting paid for those debates and he kind of floated that idea. Why were people charing 20, 30, 50 times their normal rate, why wasnt he getting a piece of it . Hes got an oversized ego and he thinks hes going to be this huge figure in american politics but look at sarah palin. These are tied to campaigns. Once the campaigns go away, something seems to happen to these personalities. Possibly, if he loses badly in november, whats that do to his brand . Youre right. If you become herman cain, looking for the klieg lights wherever he can get it. I do think theres a risk, obviously, that if you lose very badly in the campaign and we talked about oprah, even oprah said, if i knew how hard this was going to be i might not have done it. Its actually really word. Its hard work. Not to donald trump, hell do it all on twitter. Thank you thanks to you both. That is all in for this evening. The Rachel Maddow show starts right now. Would you pay 9. 95 to listen to donald trump . Im not sure thats at the top of must have list. Thank you at home for joining us this hour. A lot is going on. Weve got a big and important guest on the show tonight you should know about. Joining us this hour for the interview is kind of the man the hour in american politics right now, connecticut senator chris murphy is going to be here live tonight as our guest. Im very happy to say, senator murphy of course held one of the longest filibusters in Senate History last night. He health the floor on the