understandings and nuances for the african-american community and meeting them where they are. talk to me about your program. >> well, first of all, thank you so much for inviting me onto your show to talk to your audience about shots at the shop. imagine this. why not go where people are? meet them where they are. and we all have our reasons. and by meeting people where they are and answering their questions with dignity and respect, we can move the needle. no shame, no blame. some people just aren't there yet. we're asking them to absorb a lot of information. so, imagine going into a trusted setting like a barbershop and beauty salon. you have to understand that no self-respecting black barber or stylist would ever say i'll get you in and out in 15 minutes. [ laughter ] so, for the past 15 years we have been looking at underlying