much fame to go around. >> i think there might be, actually. look, i am on tiktok all the time. i cover tiktok for nbc, and people do tend to get pretty famous and pretty viral every day. you could have a video go viral and the next day you have 100,000 followers and brand deals. so maybe our assessment of what fame means needs to shift with social media. fame could be someone who has a viral video, someone who has a huge following on instagram. there are a lot of definitions of fame right now. and with that fame comes a lot of money on social media. brand deals, sponsorships. and i don't want to give the impression every young person who wants to be famous on social media will be famous, but it can happen. >> and alonzo along with that before we go, i think with that additional sense of connectedness there's a growing sense of activism, some of which we saw today at the voting rights marches all over the country before we go. >> with the activism it's because of connection and i they understand it.