>> before i have to let you go, who appears to be sort of leading the way in terms of winning over the everyday f-150-driving, camry-driving, civic-driving, ford-focus driving auto consumer? . the electric vehicles seem they're geared toward a particular set of consumers. who seems the best poised to win the market overall? >> i won't hazard a prediction. tesla was out in front first, but they appeal to someone willing to be experimental and put up with only having service from the auto dealer itself in tesla's case. these new electric vehicles coming to market from more familiar brands and american automakers like ford are exciting to people. we'll just have to see how it shapes up. >> thank you, cnbc's lora kolodny with the latest on electric vehicles. i scream, you scream, we all scream for ice cream.