guild of america on the picket lines for the first time since 1960 as they seek a new agreement to account for the a.i. and streaming revolutions transforming the industry. both production and promotion and hollywood are at a standstill in a move that is costing production studios millions of dollars per day, and could cost the industry upwards upio dollars. picketers, including a less actors, say this is the only way to get through to studio executives and achieve the overdue seismic shift needed in the industry. >> the whole business model has changed. if they don't allow us to change the contracts to reflect on the new business model, what are we talking about? we're moving around furniture on the titanic. we're all going to be put out a business. it's crazy. >> joining me now is duncan crabtree, sag actor, and chief