>> well, it's the images that people see in tv and film, it's the media that they consume that really shapes their worldview and how they perceive different communities. jane, to your point, i remember growing up, i come home every day and watch, like, bugs bunny, elmer fudd. i will never forget they would always be wild west of, but there was, like, a native guy and, you know, big belly, big red nose. like, this neurotypical thing. but he had a sash on and it said, vanishing american. i will never forget, he walked across the screen and he disappeared. and now the work i do, to really understand how profoundly a -- people is and if you live in certain parts of this country, you're not even sure if native people still exist. we partnered with nielsen last year and they found that 53% of men that answered their survey said, the only time that they've ever seen anything related to native peoples's when they are watching sports and see racist sports mascots. and that's people running around wearing turkey feathers, red face, which is the equivalent of blackface. it's just as bad. and with the tomahawk chops and all these things, these are traditional native things.