valley podcast at slate and the author of over a dozen books in his spare time. when you're not here we're thinking about what we're going to ask you on your next appearance. >> that's wonderful to hear. >> as my mom would say, that beats a poke in the eye with a sharp stick. you should do a show on that. please. >> i actually will. >> phraseology. perfect phone call. not in the recorded human history have i ever heard a phone call described as perfect because it's such an imperfect vehicle to start with. so the news media is now calling it a perfect call ironically. his base is calling it a perfect call seriously. a friend of mine is ron poe peel, maybe the best marketer of the last half century on television. this is marketing, introducing a concept we didn't know existed before and by sheer weight of insistence and repetition making it a thing. >> mm-hmm. it's interesting calling a phone