engaged and excited is what algorithms and advertisers love. >> absolutely. no button at facebook headquarters that says, "add more hate speech." that's not a thing they do. instead, optimize for certain other metrics. engagements, likes, comments, shares. turns out a lot of the most hateful content on facebook actually generates a lot of likes and heart reactions, because the audience it's targeted to are themselves pretty hateful. you see this over and over again where a machine learning algorithm will sort of label something as good on facebook because it's gotten so many heart reactions. algorithm says, good, pro-social content. heartwarming content. you look at what the content actually is, it's something about local parents shouting down a school board member. somebodying a trans teenagers in