chain issues an rising costs, what do you need to know to make sure you are not a grinch at christmas? jo ling kent takes a look. >> reporter: the flood of deals may be everywhere already, but another avalanche is on the way this thanksgiving weekend. >> i have already started. i love getting ready for the holidays. >> reporter: as retailers try to capture your spending to make up for a tough 2020. >> everything we're buying this year is 75% in person, 25% online. >> reporter: the rush for discounts comes as a clogged supply chain continues to trigger major delays on scores of gifts, motivating some shoppers to get going early. consumers plan to spend $998 on gifts and beyond this season. down slightly from before the pandemic in 2019. despite the rising cost of living, shoppering like here in los angeles are expected to show up in droves. it is the same story here at the