they went with building. they changed the signage, right? if you have signage, it means -- >> that's right. >> that seemed to be significant for what it's worth. >> reporter: so that's track one, which is what they say tests really well not just with union workers but with suburban mothers, which is a key demographic this white house pays a lot of attention to. it's also really important in this region, which you know the map -- pennsylvania, ohio, michigan, wisconsin, the senate races are huge for the democratic party. track two is no one wants to listen to him talking about the things they've done until they feel like he understands that people are sick and tired of covid and they are still feeling the pain at the pump and the issues with higher food prices. last week is a good example of what the white house was trying to sew he feels their pain. he says i grew up in a family where when the price of gas went up a dollar a gallon, it had an impact. the signage last week was