eligible latino voter back in 2020. and as you saw, eventually the state did turn blue. they say they think this could be largely due to their outreach efforts with the latino community. in fact, i want to introduce you to the co-founder of the organization we're with. what is it you are doing differently this time around? >> i think we're building on what we've done in the past elections, speak to each community in their language, to their issues. and we invite our membership across the country that is from those communities to speak to them. it's much more powerful when you have puerto ricans talking to puerto ricans and -- >> can you talk about that. we were talking about people treat the latino community as if this is one big massive voting block. but when you're talking to different groups, you're talking about different issues. what are the differences? how do you tailor it? >> i think it's clear now we're not a monolith. we have many subgroups, and core issues, puerto ricans in georgia