we don't beat back misinformation. it is not enough any more to just promote the science. we have been doing that 18 months. we have to aggressively and intentionally tackle the misinformation that is taking hold and costing people their lives. >> how do you do that, right, with all due respect, you don't run facebook. you can't get out there and take stuff down off social media. how do you hope to do it, what do you want to see of it? >> the surgeon general, look, this is a national problem. it was their report on misinformation that got us moving, it was their recommendations we put into action. a national problem will require local action. san diego, we have seen success, more than