made a bad situation worse. this is a situation that we have to come to terms with. these billionaires in silicon valley that are making billions and billions of dollars off of our children but don't let their children on devices in their homes that they sell to children. this is a new tobacco. we have been saying it for some time. it's not a quick fix. but, you talk to mental health counsels. this is causing mental health problems as much as tobacco causing cancer. >> it's a tough genie to put back in the battle. we had senator blumenthal. we'll play it a bit the ceo of instagram questioning among these very issues. how do you unwind this culture that we created?