>> i could see the damage being done to people, but they couldn't tell their own story in their own words. it was just plain, plane, plane, plane, plane, building down, building down. there was absolutely no space for more complicated stories about what people actually felt. so this is an -- go check to see. i just clicked it. go check to see if it went up. >> so we wanted to bust open space for that. >> you can see we're in --