universal background checks are important. high magazines are important. if we don't fundamentally crush the guns-on-demand culture and get the weapons of war off the street, the house bills don't do that. beto is saying, i will. every suburban parent, mothers or fathers, that should resonate. >> i don't know whether it can get done. we don't know what the new congress will likely. fritz, the please showalmart to. to me when you biened that with all the ceos who signed the letter with you, i think you can't all be flying in the face of your customer base. do you or any other ceos you believe as joe biden suggested last night there has been a sea ching in how americans look at this issue? and if so, what pressure beyond a letter can folks like you ceos bring to bear. >> that's a great question.